Product management glossary

S

Product Management Terms Starting With

SMART Goal Setting

SMART goal setting is a technique for creating well-defined goals that are specific, measurable, achievable, relevant, and time-bound.
Read more about
SMART Goal Setting

SWOT Analysis

SWOT Analysis is a strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats of a product or business. It helps product managers to make informed decisions and develop effective strategies.
Read more about
SWOT Analysis

SWOT analysis

SWOT analysis is a strategic planning technique used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of a product or business. It helps product managers to make informed decisions and develop effective strategies.
Read more about
SWOT analysis

SaaS

SaaS (Software as a Service) is a software delivery model where the software is hosted on a cloud-based server and accessed through the internet, allowing users to access the software from anywhere with an internet connection.
Read more about
SaaS

Sales

Sales in Product Management refers to the process of selling the product to customers, which involves identifying potential customers, understanding their needs, and persuading them to make a purchase.
Read more about
Sales

Sales Enablement

Sales Enablement is the process of providing sales teams with the resources and tools they need to effectively engage with customers and close deals.
Read more about
Sales Enablement

Sales Funnel

A sales funnel is a visual representation of the customer journey, from initial awareness of a product or service to the final purchase. It outlines the different stages a potential customer goes through before making a purchase, and helps businesses to understand and optimize their sales process.
Read more about
Sales Funnel

Sales funnel

A sales funnel is a visual representation of the customer journey, from initial awareness of a product or service to eventual conversion. It outlines the various stages in the buying process, and helps businesses to track the progress of their leads and identify areas for improvement.
Read more about
Sales funnel

Scalability

Scalability refers to the ability of a product or system to handle increasing amounts of work or traffic without compromising performance or reliability.
Read more about
Scalability

Scaled Agile Framework

Scaled Agile Framework (SAFe) is a methodology for managing and coordinating large-scale projects involving multiple Agile teams.
Read more about
Scaled Agile Framework

Scope Creep

Scope creep refers to the gradual, uncontrolled expansion of a project's goals and deliverables beyond its original scope.
Read more about
Scope Creep

Scrum

Scrum is an agile framework for managing and completing complex projects. It emphasizes teamwork, collaboration, and iterative progress towards a well-defined goal.
Read more about
Scrum

Scrum Agile Framework

Scrum Agile Framework is a methodology that enables teams to work collaboratively, adapt to change, and produce high-quality results.
Read more about
Scrum Agile Framework

Scrum Master

A Scrum Master is a facilitator for the Scrum team, responsible for ensuring that the team adheres to Scrum values, practices, and rules.
Read more about
Scrum Master

Scrum Meeting

Scrum Meeting is a daily meeting in agile software development where team members discuss progress, plan for the day's work, and address issues.
Read more about
Scrum Meeting

Scrum artifact

A Scrum artifact is a tangible and visible item created during the Scrum process, such as the product backlog, sprint backlog, and increment. These artifacts help the Scrum team to plan, track progress, and communicate effectively.
Read more about
Scrum artifact

Scrum event

Scrum event is a time-boxed event in the Scrum framework where the team plans, inspects, and adapts their work. It includes Sprint Planning, Daily Scrum, Sprint Review, and Sprint Retrospective.
Read more about
Scrum event

Scrum master

A Scrum master is a facilitator for an agile development team. They are responsible for ensuring that the team follows Scrum processes, and that the team is productive, and that the team is continuously improving.
Read more about
Scrum master

Scrum team

A Scrum team is a cross-functional group of individuals who work together to deliver a potentially shippable product increment at the end of each sprint. The team is self-organizing and responsible for managing their own work and progress towards the sprint goal.
Read more about
Scrum team

Scrumban

Scrumban is a hybrid methodology that combines aspects of Scrum and Kanban project management frameworks. It aims to provide flexibility while still retaining elements of Agile methodologies.
Read more about
Scrumban

Search engine optimization (SEO)

Search engine optimization (SEO) is the practice of improving the quantity and quality of traffic to a website from search engines through organic search results.
Read more about
Search engine optimization (SEO)

Service Level Agreement (SLA)

A Service Level Agreement (SLA) is a contract between a service provider and a customer that outlines the level of service that will be provided, including metrics such as uptime, response time, and resolution time. It also includes consequences for failing to meet the agreed-upon service levels.
Read more about
Service Level Agreement (SLA)

Shadow IT

Shadow IT refers to the use of technology applications, systems or services that are not approved by an organization's IT department but are used by employees for work-related purposes. These unapproved technologies are often brought into the organization by individual employees either for convenience, productivity or because the IT department is too slow in delivering the required technology solutions.
Read more about
Shadow IT

Shape Up Method

The Shape Up Method is a product development framework created by Basecamp that emphasizes problem solving and team collaboration while also prioritizing flexibility and autonomy for teams.
Read more about
Shape Up Method

Shipyard Engine

Shipyard Engine is an open-source tool used for deploying and managing Docker containers.
Read more about
Shipyard Engine

Six Sigma

Six Sigma is a data-driven methodology used to improve business processes by identifying and removing the causes of defects and minimizing variability in manufacturing and business processes.
Read more about
Six Sigma

Social Media Marketing

Social Media Marketing is the process of promoting a product or service through various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It involves creating and sharing content, engaging with followers, and running targeted advertising campaigns to increase brand awareness and drive sales.
Read more about
Social Media Marketing

Social media marketing

Social media marketing is the process of promoting a product or service through social media platforms such as Facebook, Twitter, and Instagram. It involves creating and sharing content, engaging with followers, and analyzing metrics to improve marketing strategies.
Read more about
Social media marketing

Software Development Life Cycle (SDLC)

The Software Development Life Cycle (SDLC) is a process used by software development teams to design, develop, test, and deploy high-quality software. It typically includes stages such as planning, requirements gathering, design, coding, testing, and maintenance.
Read more about
Software Development Life Cycle (SDLC)

Sprint

A sprint is a time-boxed period of product development where a cross-functional team works to complete a set amount of work, typically lasting 1-4 weeks. The goal of a sprint is to deliver a potentially shippable product increment.
Read more about
Sprint

Sprint Backlog

A Sprint Backlog is the set of items that a development team has committed to delivering during a sprint or iteration. These items are typically user stories or tasks and are based on the priorities set by the product owner.
Read more about
Sprint Backlog

Sprint Goal

The Sprint Goal is a short term objective set for a Scrum team to achieve during a specific sprint, based on the Product Goal.
Read more about
Sprint Goal

Sprint Planning

Sprint Planning is a Product Management term that refers to the process of planning and prioritizing work for a specific period of time, usually 1-4 weeks, in order to achieve a set of goals or objectives. It involves the Product Manager and the development team collaborating to determine what work will be done during the sprint, how it will be done, and what resources will be required.
Read more about
Sprint Planning

Sprints

Sprints are time-boxed periods of work, usually one to four weeks long, during which a product team focuses on completing a specific set of tasks. Sprints are a key component of the Agile development methodology.
Read more about
Sprints

Stakeholder

A stakeholder is any individual or group that has an interest in the success of a product, including customers, employees, investors, partners, and suppliers.
Read more about
Stakeholder

Stakeholder Analysis

Stakeholder analysis refers to the process of identifying key stakeholders, understanding their needs and concerns, and developing strategies to engage and manage their expectations.
Read more about
Stakeholder Analysis

Stakeholder Management

Stakeholder management is the practice of identifying all stakeholders who are affected by a business or project and developing strategies to communicate and engage with them effectively.
Read more about
Stakeholder Management

Standup

Standup is a daily scrum meeting held by product teams to discuss progress, plans, and challenges on their tasks and projects.
Read more about
Standup

Story Mapping

Story Mapping is a Agile product management technique used to visualize and prioritize user stories based on customer experience and product goals
Read more about
Story Mapping

Story Points

Story Points represent the effort required to complete a user story based on complexity, uncertainty, and other factors.
Read more about
Story Points

Storyboarding

Storyboarding is a visual tool used in product management to illustrate user journeys, workflows, and features. It involves creating a series of sketches or images that depict the various stages of a user's interaction with a product or service.
Read more about
Storyboarding

Strategic Planning

Strategic Planning in Product Management is the process of defining the long-term goals and objectives of a product, and developing a roadmap to achieve those goals through a series of actionable steps.
Read more about
Strategic Planning

Success Metrics

Success Metrics are quantifiable measurements used to evaluate the success of a product or feature. These metrics can include user engagement, revenue, customer satisfaction, and other key performance indicators (KPIs).
Read more about
Success Metrics

Sunk Cost

Sunk Cost is a cost that has already been incurred and cannot be recovered, regardless of future outcomes.
Read more about
Sunk Cost

Surveys

Surveys are a research method used by product managers to gather feedback from customers and stakeholders. They typically involve a set of questions designed to collect data on user preferences, behaviors, and opinions, which can then be used to inform product development decisions.
Read more about
Surveys

System Integration

System Integration is the process of connecting different subsystems or components within a larger system to work together seamlessly. It involves ensuring that all the components are compatible and can communicate with each other effectively.
Read more about
System Integration