Product management glosary

Change Enablement

What is Change Enablement?

Change Enablement is a term used in product management that refers to the process of managing changes within an organization. It involves the planning, implementation, and monitoring of changes to ensure that they are successful and sustainable.

The Importance of Change Enablement

Change is inevitable in any organization, and it can be challenging to manage. Change Enablement is crucial because it helps organizations to navigate the complexities of change and ensure that the changes they make are successful. It involves identifying the need for change, developing a plan, and executing the plan in a way that minimizes disruption to the organization.

The Process of Change Enablement

The process of Change Enablement involves several steps:

  1. Identify the need for change: The first step is to identify the need for change. This could be due to changes in the market, changes in customer needs, or changes in the organization itself.
  2. Develop a plan: Once the need for change has been identified, the next step is to develop a plan. This involves identifying the goals of the change, the resources required, and the timeline for implementation.
  3. Communicate the plan: It is essential to communicate the plan to all stakeholders to ensure that everyone is on the same page. This includes employees, customers, and suppliers.
  4. Implement the plan: The next step is to implement the plan. This involves making the necessary changes to processes, systems, and structures.
  5. Monitor and evaluate: Once the changes have been implemented, it is essential to monitor and evaluate their effectiveness. This involves measuring the impact of the changes and making adjustments as necessary.

The Benefits of Change Enablement

Change Enablement has several benefits for organizations:

  • Improved agility: Change Enablement helps organizations to be more agile and responsive to changes in the market and customer needs.
  • Increased innovation: By enabling change, organizations can foster a culture of innovation and creativity.
  • Improved employee engagement: Change Enablement can help to improve employee engagement by involving them in the change process and ensuring that they understand the reasons for the changes.
  • Increased customer satisfaction: By making changes that are aligned with customer needs, organizations can improve customer satisfaction and loyalty.


Change Enablement is a critical process in product management that helps organizations to manage change effectively. By identifying the need for change, developing a plan, communicating the plan, implementing the plan, and monitoring and evaluating the changes, organizations can achieve their goals and improve their agility, innovation, employee engagement, and customer satisfaction.