Product management glosary

Feature prioritization

What is Feature Prioritization?

Feature prioritization is a process of determining which features or functionalities of a product should be developed first based on their importance and impact on the product's success. It is a critical aspect of product management that helps teams make informed decisions about what to build and when to build it.

Why is Feature Prioritization Important?

Feature prioritization is essential for several reasons:

  • It helps product teams focus on building the most important features first, which can lead to a faster time-to-market and a better user experience.
  • It ensures that resources are allocated efficiently, preventing wasted time and effort on low-priority features.
  • It helps align the product roadmap with the company's overall goals and strategy.
  • It enables product managers to communicate the rationale behind feature decisions to stakeholders, such as executives, developers, and customers.

How to Prioritize Features?

There are several methods for prioritizing features, including:

  • Value vs. Effort: This method involves evaluating each feature based on its potential value to the user or business and the effort required to develop it. Features with high value and low effort should be prioritized first.
  • Moscow Method: This method categorizes features into four groups: Must-haves, Should-haves, Could-haves, and Won't-haves. Must-haves are critical and must be included in the product, while Won't-haves are not necessary and can be deferred or eliminated.
  • Kano Model: This method classifies features into three categories: Must-haves, Performance attributes, and Delighters. Must-haves are essential, Performance attributes are expected, and Delighters are unexpected but can provide a significant competitive advantage.


Feature prioritization is a crucial part of product management that can help teams build successful products. By prioritizing features based on their importance and impact, product managers can ensure that their teams are focused on the right things and that resources are allocated efficiently. There are several methods for prioritizing features, and product managers should choose the one that best fits their product and team.