Product management glosary

ICE Scoring Model

What is ICE Scoring Model?

The ICE Scoring Model is a popular prioritization framework used by product managers and teams to evaluate and rank potential features, projects, or initiatives based on their potential impact, confidence, and ease of implementation. The acronym ICE stands for Impact, Confidence, and Ease, which are the three key factors considered in this model. By assigning a numerical score to each factor, product teams can calculate an overall ICE score for each potential feature or project, making it easier to prioritize and make informed decisions on what to work on next.

Breaking Down the ICE Scoring Model

Let's take a closer look at each of the three factors that make up the ICE Scoring Model:

1. Impact

Impact refers to the potential positive effect a feature or project will have on the business or its users. This could include factors such as increased revenue, improved user satisfaction, or reduced churn. When scoring impact, product teams should consider both quantitative and qualitative data, as well as the strategic goals of the organization. Impact is typically scored on a scale of 1 to 10, with 1 being the lowest impact and 10 being the highest.

2. Confidence

Confidence measures the level of certainty that a feature or project will achieve its expected impact. This factor takes into account the available data, research, and any previous experience with similar initiatives. A higher confidence score indicates a higher likelihood that the expected impact will be realized. Like impact, confidence is scored on a scale of 1 to 10, with 1 being the lowest confidence and 10 being the highest.

3. Ease

Ease, also known as effort or ease of implementation, assesses the amount of work, time, and resources required to complete a feature or project. This factor considers factors such as development time, complexity, and any potential dependencies or risks. A higher ease score indicates that a feature or project is relatively easier to implement compared to others. Ease is scored on a scale of 1 to 10, with 1 being the most difficult to implement and 10 being the easiest.

Calculating the ICE Score

To calculate the ICE score for a feature or project, simply multiply the impact, confidence, and ease scores together and divide by 10. The resulting score will range from 1 to 1000, with higher scores indicating a higher priority.

ICE Score = (Impact x Confidence x Ease) / 10

Using the ICE Scoring Model for Prioritization

Once each feature or project has been assigned an ICE score, product teams can use these scores to prioritize their work. Features or projects with the highest ICE scores should be considered the highest priority, as they are expected to have the greatest impact, the highest level of confidence, and the easiest implementation.

It's important to note that the ICE Scoring Model is just one tool that can be used for prioritization, and product teams should consider other factors, such as strategic alignment, stakeholder input, and market conditions, when making decisions about what to work on next.


The ICE Scoring Model is a valuable prioritization framework that can help product teams make more informed decisions about which features or projects to tackle next. By considering the impact, confidence, and ease of implementation, teams can focus their efforts on initiatives that are most likely to drive positive outcomes for their business and users.