Product management glosary


What is Initiative?

Initiative is a term used in product management to refer to a project or program that is designed to achieve a specific goal or objective. It is a strategic plan that outlines the steps needed to achieve a particular outcome. Initiatives are often used to drive innovation, growth, and change within an organization.

Why are Initiatives important?

Initiatives are important because they help organizations to focus their efforts on achieving specific goals. They provide a roadmap for how to achieve these goals and help to ensure that everyone in the organization is working towards the same objective. Initiatives also help to align resources, budgets, and timelines, which can be critical to the success of a project.

How are Initiatives developed?

Initiatives are typically developed by senior leaders within an organization, such as the CEO or the head of product management. They are often based on the organization's strategic plan and are designed to support the overall mission and vision of the company. Initiatives may also be developed in response to market trends, customer needs, or competitive pressures.

What are the key components of an Initiative?

The key components of an Initiative include:

  • Objective: The specific goal or outcome that the Initiative is designed to achieve.
  • Scope: The boundaries of the Initiative, including what is included and what is not included.
  • Timeline: The timeframe for completing the Initiative.
  • Resources: The people, budget, and other resources that will be needed to complete the Initiative.
  • Risks: The potential risks and challenges that may arise during the Initiative and how they will be addressed.
  • Metrics: The key performance indicators (KPIs) that will be used to measure the success of the Initiative.

How are Initiatives managed?

Initiatives are typically managed by a project manager or a cross-functional team. The project manager is responsible for overseeing the Initiative and ensuring that it stays on track and within budget. The cross-functional team is made up of individuals from different departments within the organization who are responsible for specific tasks related to the Initiative.

Regular meetings are held to review progress, identify any issues or challenges, and make any necessary adjustments to the Initiative. Communication is also critical to the success of an Initiative, and stakeholders should be kept informed of progress and any changes to the plan.


Initiatives are an essential tool for product managers and senior leaders in organizations. They provide a roadmap for achieving specific goals and help to align resources, budgets, and timelines. By developing and managing Initiatives effectively, organizations can drive innovation, growth, and change, and ultimately achieve their strategic objectives.