Product management glosary


Product Management Glossary: Jira

What is Jira?

Jira is a widely-used project management and issue tracking software developed by Atlassian. It is designed to help teams plan, track, and manage their work efficiently. Jira is particularly popular among software development teams, as it provides a range of tools and features that support Agile methodologies, such as Scrum and Kanban. However, its versatility makes it suitable for various industries and team sizes.

Key Features of Jira

Jira offers a variety of features that enable teams to organize and prioritize their work, collaborate effectively, and track progress. Some of the key features include:

  • Issue tracking: Jira allows users to create, assign, and track issues, such as bugs, tasks, and improvements. Each issue can be assigned to a specific team member, given a priority level, and linked to related issues.
  • Customizable workflows: Teams can create custom workflows to define the steps and processes involved in completing a task or resolving an issue. This helps ensure that work is completed consistently and efficiently.
  • Project boards: Jira offers both Scrum and Kanban boards, which provide a visual representation of a team's work. These boards can be customized to display relevant information and help teams manage their work more effectively.
  • Reporting and analytics: Jira provides a range of reporting tools, such as burndown charts, velocity charts, and cumulative flow diagrams, which help teams track their progress and identify areas for improvement.
  • Integrations: Jira can be integrated with a variety of other tools, such as Confluence, Bitbucket, and Slack, to streamline workflows and improve collaboration.

Benefits of Using Jira

There are several benefits to using Jira for project management and issue tracking, including:

  • Improved collaboration: Jira's features, such as issue tracking and project boards, help teams stay organized and communicate effectively, leading to better collaboration and more efficient work.
  • Increased transparency: Jira provides visibility into a team's work, making it easier for team members and stakeholders to understand the status of tasks and projects.
  • Enhanced productivity: By streamlining workflows and providing tools to help teams prioritize and manage their work, Jira can help improve overall productivity.
  • Scalability: Jira can be used by teams of all sizes and can be customized to suit the needs of different industries and project types.
  • Support for Agile methodologies: Jira's features, such as Scrum and Kanban boards, make it an ideal tool for teams using Agile methodologies.


In summary, Jira is a powerful and versatile project management and issue tracking software that can help teams improve their collaboration, productivity, and transparency. With its customizable features and support for Agile methodologies, Jira is a valuable tool for teams across various industries and sizes.