Product management glosary

Lifecycle Management

What is Lifecycle Management?

Lifecycle Management is a product management process that involves managing a product from its inception to its end-of-life. It involves a series of stages that a product goes through, from development to retirement. The process includes planning, designing, developing, testing, launching, marketing, and supporting the product throughout its lifecycle.

Stages of Lifecycle Management

The stages of Lifecycle Management are:

  • Planning: This stage involves identifying the need for a product and determining its feasibility. It includes market research, competitor analysis, and defining the product's features and specifications.
  • Design: In this stage, the product's design is created, including its appearance, functionality, and user experience. The design is usually tested and refined before moving to the development stage.
  • Development: This stage involves building the product, including coding, testing, and debugging. The product is usually developed in iterations, with each iteration adding new features and improvements.
  • Launch: The product is launched in this stage, which involves creating a marketing plan, setting pricing, and distributing the product to customers.
  • Growth: In this stage, the product gains traction in the market, and sales increase. The focus is on expanding the product's reach and improving its features and functionality.
  • Maturity: The product reaches maturity in this stage, with sales leveling off. The focus is on maintaining the product's market share and profitability.
  • Decline: The product enters the decline stage when sales start to decrease. The focus is on reducing costs and phasing out the product.
  • Retirement: The product is retired in this stage, which involves discontinuing the product and removing it from the market.

Benefits of Lifecycle Management

Lifecycle Management provides several benefits, including:

  • Improved product quality: By managing a product throughout its lifecycle, product managers can ensure that it meets customer needs and is of high quality.
  • Increased profitability: By optimizing the product's lifecycle, product managers can maximize its profitability and reduce costs.
  • Better customer satisfaction: By understanding customer needs and preferences, product managers can create products that meet their expectations and provide a better customer experience.
  • Improved decision-making: By tracking the product's performance throughout its lifecycle, product managers can make data-driven decisions and adjust their strategies accordingly.


Lifecycle Management is a critical process for product managers, as it ensures that a product meets customer needs, is of high quality, and is profitable. By managing a product throughout its lifecycle, product managers can make data-driven decisions, optimize profitability, and provide a better customer experience.