Product management glosary

MVP canvas

What is MVP Canvas?

Minimum Viable Product (MVP) Canvas is a tool used by product managers to visualize and define the key components of a product’s MVP. It is a one-page document that outlines the most important features and functions of a product that must be included in the MVP to satisfy the target audience’s needs and solve their problems.

Why is MVP Canvas important?

Creating an MVP is a crucial step in the product development process. It allows product managers to test their ideas, validate their assumptions, and get feedback from users before investing significant time and resources in building a full-fledged product. However, creating an MVP can be challenging, as it requires identifying the most critical features and functions that will provide the most value to the target audience.

This is where MVP Canvas comes in. It provides a structured framework for product managers to define the key components of their MVP, including the target audience, the problem the product solves, the key features and benefits, and the metrics that will be used to measure success. By using MVP Canvas, product managers can ensure that their MVP is focused, relevant, and aligned with the needs of their target audience.

How to use MVP Canvas?

MVP Canvas is a simple and straightforward tool that can be used by product managers of all levels of experience. Here are the steps to create an MVP Canvas:

  1. Define the target audience: Identify the specific group of people who will benefit from your product.
  2. Identify the problem: Define the problem that your product solves for your target audience.
  3. List the key features: Identify the most important features and functions that your MVP must include to solve the problem and provide value to your target audience.
  4. Define the benefits: Describe the benefits that your target audience will receive from using your product.
  5. Set the success metrics: Define the metrics that will be used to measure the success of your MVP.

Once you have completed these steps, you will have a clear and concise MVP Canvas that outlines the key components of your MVP. You can use this canvas to communicate your product vision to stakeholders, get feedback from users, and guide your product development process.


MVP Canvas is a valuable tool for product managers who want to create a focused and relevant MVP that solves their target audience’s problems and provides value. By using MVP Canvas, product managers can ensure that their MVP is aligned with their product vision, meets the needs of their target audience, and is measurable. If you are a product manager, consider using MVP Canvas to guide your product development process and create a successful MVP.