Product management glosary

One-Click Purchase

What is One-Click Purchase?

One-Click Purchase is a feature in e-commerce that allows customers to make a purchase with just one click, without having to go through the entire checkout process. This feature is designed to make the buying process as easy and convenient as possible for customers, while also increasing sales for businesses.

How does One-Click Purchase work?

One-Click Purchase works by storing the customer's payment and shipping information in a secure database. When the customer clicks the One-Click Purchase button, the system automatically retrieves the stored information and completes the transaction. This eliminates the need for the customer to enter their information every time they make a purchase, saving time and effort.

Benefits of One-Click Purchase

One-Click Purchase offers several benefits for both customers and businesses:

  • Convenience: One-Click Purchase eliminates the need for customers to go through the entire checkout process, making it quick and easy to make a purchase.
  • Increased sales: By making the buying process easier, businesses can increase sales and revenue.
  • Reduced cart abandonment: Cart abandonment is a common problem in e-commerce, but One-Click Purchase can help reduce it by simplifying the checkout process.
  • Improved customer experience: One-Click Purchase provides a seamless and hassle-free buying experience for customers, which can improve their overall satisfaction with the business.

Challenges of One-Click Purchase

While One-Click Purchase offers many benefits, there are also some challenges to consider:

  • Security: Storing customer payment and shipping information in a database can be risky, as it could be vulnerable to hacking or other security breaches.
  • Accidental purchases: One-Click Purchase can make it easy for customers to accidentally make a purchase, which could lead to frustration and dissatisfaction.
  • Legal issues: One-Click Purchase could potentially violate consumer protection laws in some countries, as it may not provide enough time for customers to review and confirm their purchase.


One-Click Purchase is a powerful feature in e-commerce that can make the buying process easier and more convenient for customers, while also increasing sales for businesses. However, it is important to consider the potential challenges and risks associated with this feature, and to implement appropriate security measures to protect customer information.