Product management glosary


Product Management Glossary: Pendo

What is Pendo?

Pendo is a product experience platform that helps product teams deliver software users love. It provides product managers and teams with the tools they need to improve user engagement, increase product adoption, and gather valuable feedback from users. Pendo combines powerful analytics, in-app messaging, and user guidance to help product teams create better user experiences and drive growth.

Key Features of Pendo

  • User Analytics: Pendo provides detailed insights into how users interact with your product. It tracks user behavior, identifies trends, and helps you understand which features are most valuable to your users. This data-driven approach enables product teams to make informed decisions about product development and prioritize features that will have the most significant impact on user satisfaction and retention.
  • In-App Messaging: Pendo allows you to communicate with your users directly within your application. You can create targeted messages based on user behavior, demographics, or other criteria to provide relevant information, promote new features, or gather feedback. In-app messaging can help increase user engagement, drive feature adoption, and improve overall user satisfaction.
  • User Guidance: Pendo offers a variety of tools to help users navigate your product and learn how to use its features effectively. You can create walkthroughs, tooltips, and other in-app guidance to help users get the most out of your product. By providing helpful guidance, you can reduce user frustration, improve onboarding, and increase product adoption.
  • Feedback Management: Pendo makes it easy to gather and manage user feedback. You can create in-app surveys, polls, and other feedback mechanisms to collect valuable insights from your users. Pendo also provides tools to help you analyze and prioritize feedback, so you can focus on the most critical issues and opportunities for improvement.
  • Integration: Pendo integrates with a wide range of other tools and platforms, making it easy to incorporate Pendo's insights and features into your existing workflows. Some popular integrations include Salesforce, Zendesk, Slack, and Jira.

Benefits of Using Pendo

There are several benefits to using Pendo for your product management needs, including:

  • Improved User Experience: By providing insights into user behavior and preferences, Pendo helps you create a better user experience for your customers. This can lead to increased user satisfaction, loyalty, and retention.
  • Data-Driven Decision Making: Pendo's analytics and feedback tools enable you to make informed decisions about your product's development and prioritize features based on real user data. This can help you focus your resources on the most impactful improvements and drive growth.
  • Increased Product Adoption: Pendo's in-app messaging and user guidance features can help you promote new features and ensure users understand how to use your product effectively. This can lead to increased adoption and more successful product launches.
  • Efficient Feedback Management: Pendo streamlines the process of collecting and managing user feedback, making it easier for you to identify areas for improvement and prioritize your efforts.
  • Seamless Integration: Pendo's integration capabilities make it easy to incorporate its features and insights into your existing workflows and tools, helping you get the most out of your product management efforts.


In conclusion, Pendo is a powerful product experience platform that can help product teams create better user experiences, drive growth, and make data-driven decisions. With its robust analytics, in-app messaging, user guidance, and feedback management features, Pendo is an invaluable tool for product managers looking to improve their products and better serve their users.