A persona is a fictional character created to represent a specific user type within a targeted demographic, attitude, or behavior set that is relevant to a product or service. In product management, personas are used to help understand and empathize with the needs, goals, and behaviors of the end-users. By creating personas, product managers can better design and develop products that cater to the needs of their target audience.
Personas are essential in product management for several reasons:
Creating a persona involves the following steps:
Personas are a valuable tool in product management, helping teams maintain a user-centric approach and make better decisions throughout the product development process. By creating detailed and accurate personas, product managers can ensure that their products meet the needs and expectations of their target audience, leading to increased user satisfaction and loyalty.