A Product Council is a cross-functional group of individuals within an organization that collaborates to make decisions and provide guidance on product strategy, development, and management. The council typically consists of representatives from various departments, such as product management, engineering, design, marketing, sales, and customer support. The primary goal of a Product Council is to ensure that the organization's product development efforts align with its overall business objectives and customer needs.
The Product Council plays a crucial role in the product development process. Some of the key responsibilities of a Product Council include:
Implementing a Product Council within an organization can provide several benefits, such as:
A Product Council is an essential component of an effective product management process. By fostering collaboration, alignment, and transparency, a Product Council can help organizations make better decisions and develop products that meet customer needs and drive business success.