Product management glosary

Product Council

Product Management Glossary: Product Council

What is Product Council?

A Product Council is a cross-functional group of individuals within an organization that collaborates to make decisions and provide guidance on product strategy, development, and management. The council typically consists of representatives from various departments, such as product management, engineering, design, marketing, sales, and customer support. The primary goal of a Product Council is to ensure that the organization's product development efforts align with its overall business objectives and customer needs.

Roles and Responsibilities of a Product Council

The Product Council plays a crucial role in the product development process. Some of the key responsibilities of a Product Council include:

  • Product Strategy: The council helps define and refine the organization's product strategy, ensuring that it aligns with the company's overall business goals and objectives.
  • Product Prioritization: The council is responsible for prioritizing product initiatives and features based on factors such as customer needs, market trends, and business impact.
  • Resource Allocation: The council helps determine the allocation of resources, such as budget and personnel, for product development efforts.
  • Decision Making: The council serves as a decision-making body for critical product-related decisions, such as feature prioritization, product roadmap adjustments, and go-to-market strategies.
  • Stakeholder Communication: The council ensures that all relevant stakeholders are informed about product-related decisions and developments.

Benefits of a Product Council

Implementing a Product Council within an organization can provide several benefits, such as:

  • Alignment: A Product Council helps ensure that product development efforts are aligned with the organization's overall business objectives and customer needs.
  • Collaboration: By bringing together representatives from various departments, a Product Council fosters cross-functional collaboration and communication, leading to better decision-making and more effective product development.
  • Efficiency: A Product Council can help streamline the decision-making process by providing a centralized forum for discussing and making product-related decisions.
  • Transparency: A Product Council promotes transparency by ensuring that all relevant stakeholders are informed about product-related decisions and developments.
  • Continuous Improvement: Regular meetings and discussions within the Product Council can help identify areas for improvement in the product development process, leading to continuous improvement and better products over time.


A Product Council is an essential component of an effective product management process. By fostering collaboration, alignment, and transparency, a Product Council can help organizations make better decisions and develop products that meet customer needs and drive business success.