Product discovery is the process of identifying and validating a product idea or feature that solves a customer problem. It is a critical step in the product development process that helps teams build products that customers want and need.
Product discovery is essential because it helps teams avoid building products that no one wants. By conducting research and gathering feedback from customers, teams can ensure that they are building products that solve real problems and meet real needs. This not only increases the chances of success but also helps teams save time and resources by avoiding building products that will not be successful.
The product discovery process typically involves the following steps:
Product discovery has several benefits, including:
Product discovery is a critical step in the product development process that helps teams build products that customers want and need. By identifying and validating solutions before building products, teams can reduce risk, improve efficiency, and increase customer satisfaction and revenue.