Product positioning is a marketing strategy that involves creating a unique image and perception of a product in the minds of the target audience. It is the process of defining how a product is different from its competitors and how it meets the needs and wants of its target market.
Product positioning is important because it helps companies differentiate their products from their competitors. It allows companies to create a unique identity for their products and communicate the benefits of their products to their target audience. By positioning their products effectively, companies can attract and retain customers, increase sales, and build brand loyalty.
There are several steps involved in positioning a product:
Here are some examples of product positioning:
Product positioning is a critical component of a successful marketing strategy. By positioning their products effectively, companies can differentiate themselves from their competitors, attract and retain customers, increase sales, and build brand loyalty.