Product management glosary


What is Scrum?

Scrum is a framework used in agile project management to help teams develop, deliver, and maintain complex products. It is a flexible and iterative approach that focuses on delivering value to the customer through a series of sprints.

The Origins of Scrum

Scrum was first introduced in the early 1990s by Jeff Sutherland and Ken Schwaber. They developed the framework as a way to improve the efficiency and effectiveness of software development teams. The name "Scrum" comes from the rugby term for a team working together to move the ball forward.

The Scrum Framework

The Scrum framework consists of three roles: the Product Owner, the Scrum Master, and the Development Team. The Product Owner is responsible for defining and prioritizing the product backlog, which is a list of features and requirements for the product. The Scrum Master is responsible for facilitating the Scrum process and ensuring that the team is following the framework. The Development Team is responsible for delivering the product increment at the end of each sprint.

The Scrum framework also includes four ceremonies: Sprint Planning, Daily Scrum, Sprint Review, and Sprint Retrospective. Sprint Planning is a meeting where the team plans the work for the upcoming sprint. Daily Scrum is a daily meeting where the team discusses progress and plans for the day. Sprint Review is a meeting where the team demonstrates the product increment to stakeholders. Sprint Retrospective is a meeting where the team reflects on the previous sprint and identifies areas for improvement.

The Benefits of Scrum

Scrum has several benefits for product management teams. It allows teams to work in a flexible and iterative manner, which means that they can respond quickly to changes in the market or customer needs. It also promotes collaboration and communication within the team, which can lead to better outcomes. Finally, Scrum provides a framework for continuous improvement, which means that teams can learn from their mistakes and make adjustments for future sprints.

The Drawbacks of Scrum

While Scrum has many benefits, it is not without its drawbacks. One of the biggest challenges is that it requires a high level of discipline and commitment from the team. It also requires a significant amount of planning and coordination, which can be time-consuming. Finally, Scrum may not be suitable for all types of projects or teams, as it is designed for complex and dynamic environments.


Scrum is a powerful framework for product management teams that want to work in a flexible and iterative manner. It provides a structure for delivering value to the customer through a series of sprints. While it has its drawbacks, Scrum can help teams improve their efficiency, collaboration, and communication, and ultimately deliver better products to their customers.