Product management glosary

User Acquisition

What is User Acquisition?

User acquisition is a term used in product management that refers to the process of acquiring new users or customers for a product or service. It is a crucial aspect of any business, as without users or customers, a product or service cannot succeed.

Why is User Acquisition Important?

User acquisition is important because it is the first step in building a successful product or service. Without users or customers, a product or service cannot generate revenue, and it cannot grow. User acquisition is also important because it helps businesses understand their target audience and how to best reach them.

How is User Acquisition Measured?

User acquisition is measured through a variety of metrics, including:

  • Number of new users or customers
  • Cost per acquisition (CPA)
  • Conversion rate
  • Lifetime value (LTV) of a customer

These metrics help businesses understand the effectiveness of their user acquisition strategies and make data-driven decisions to improve them.

What are Some User Acquisition Strategies?

There are many user acquisition strategies that businesses can use to acquire new users or customers. Some of the most common strategies include:

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Content marketing
  • Referral marketing

Each strategy has its own strengths and weaknesses, and businesses should choose the strategies that best fit their target audience and goals.


User acquisition is a crucial aspect of product management that involves acquiring new users or customers for a product or service. It is important for businesses to measure their user acquisition efforts and use data-driven strategies to improve them. By understanding their target audience and using effective user acquisition strategies, businesses can build successful products and services that generate revenue and grow over time.