User-centered design (UCD) is a design approach that prioritizes the needs and preferences of the end-users in the development process of a product or service. It involves understanding the users' goals, tasks, and behaviors and incorporating their feedback throughout the design process to create a product that is intuitive, efficient, and enjoyable to use.
UCD is based on several principles that guide the design process:
UCD has several benefits for both the users and the product development team:
The UCD process typically involves the following steps:
By following the UCD process, product development teams can create products that meet the needs and preferences of their users, resulting in a better user experience, increased market share, and improved brand reputation.