Product Management Glossary

Check out our glossary of common product management terms and definition
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2 Pair Programming

2 Pair Programming is a technique in product management where two pairs of developers work collaboratively on the same task. This method promotes knowledge sharing and collaboration, leading to better code quality and faster problem-solving.
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2 Pair Programming
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A/B Testing

A/B testing is essentially an experiment where two or more variants are tested against each other to determine which variation is better.

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A/B Testing
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API (Application Program Interface)

API (Application Program Interface) is a set of protocols, routines, and tools for building software applications. It specifies how software components should interact and enables communication between different software systems.
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API (Application Program Interface)
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Accessibility testing

A testing process in which a product or feature is evaluated for its accessibility for users with disabilities.

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Accessibility testing
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Adaptive Design

Adaptive design refers to GUI design that adapts to different screen sizes.

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Adaptive Design
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Affiliate marketing

A marketing model where affiliates promote a product or service in exchange for a commission on sales.

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Affiliate marketing
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Affinity Diagram

Affinity Diagram is a problem-solving technique that is used in product management to organize a large number of ideas or information into groups, based on their similarities.
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Affinity Diagram
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Affinity Grouping

Affinity Grouping is the process of categorizing related items into groups based on their similarities in order to identify patterns and make informed decisions.
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Affinity Grouping
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Agile

Agile is a project management methodology that emphasizes flexibility, collaboration, and continuous improvement in the development process. It involves iterative and incremental work cycles that aim to deliver working software quickly and efficiently.
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Agile
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Agile Framework

Agile Framework is a methodology used in product development that emphasizes flexibility, collaboration, and customer satisfaction.
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Agile Framework
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Agile Manifesto

The Agile Manifesto is the set of guiding values and principles for agile software development that prioritize individuals and interactions, working software, customer collaboration, and response to change.
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Agile Manifesto
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Agile Principles

Agile Principles refer to a set of values and principles for software development that prioritize customer satisfaction, collaboration, flexibility, and continuous improvement. These principles emphasize iterative and incremental development, adaptive planning, and rapid feedback.
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Agile Principles
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Agile Product Development

Agile Product Development is a methodology that emphasizes flexibility, collaboration, and rapid iteration in the product development process. It involves cross-functional teams working together to deliver value to customers in small increments, with a focus on continuous improvement and adaptation to changing requirements.
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Agile Product Development
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Agile Product Management

Agile Product Management is an iterative and flexible approach to product development that emphasizes customer feedback, collaboration, and continuous improvement. It involves breaking down large projects into smaller, manageable tasks and adapting to changing requirements throughout the development process.
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Agile Product Management
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Agile Product Owner

Agile Product Owner is a key role in Agile product development responsible for defining and prioritizing the product backlog and ensuring the team works on the most valuable features for customers.
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Agile Product Owner
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Agile Release Train

An Agile Release Train (ART) is a framework for organizing and executing complex software development projects using the Agile methodology.
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Agile Release Train
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Agile Transformation

Agile Transformation is the process of implementing Agile methodologies within an organization to drive agility, innovation, and continuous improvement.
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Agile Transformation
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Agile Values

Agile Values refer to the set of guiding principles that influence the Agile methodology for software development.
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Agile Values
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Agile coach

A professional who helps teams and organizations to adopt and apply Agile principles and practices.

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Agile coach
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Agile development

A software development approach that emphasizes flexibility, collaboration, and continuous delivery.

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Agile development
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Agile maturity model

The Agile maturity model is a framework that helps organizations assess their level of Agile adoption and identify areas for improvement. It consists of a set of stages or levels that an organization can progress through as it becomes more Agile. These levels typically include initial, repeatable, defined, managed, and optimizing. At each level, the organization is expected to have certain practices and processes in place, such as continuous integration, automated testing, and cross-functional teams. The Agile maturity model provides a roadmap for organizations to follow as they transition to Agile development, and helps them measure their progress along the way.
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Agile maturity model
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Agile team

An Agile team is a cross-functional group of individuals who work together to deliver a product incrementally and iteratively, using Agile methodologies such as Scrum or Kanban. The team is self-organizing and empowered to make decisions, with a focus on collaboration, flexibility, and continuous improvement.
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Agile team
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Agile transformation

Agile transformation is the process of adopting and implementing agile methodologies across an organization to improve efficiency, flexibility, and responsiveness to customer needs.
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Agile transformation
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Alpha Test

Alpha Test is the initial phase of testing in the product development process, where the product is tested by a small group of internal users or stakeholders before it is released to a larger audience. It is intended to identify and fix any major issues or bugs before the product moves on to the next phase of testing or release.
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Alpha Test
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Annual Recurring Revenue

Annual recurring revenue (ARR) is the annualized revenue generated from subscription-based recurring revenue streams.
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Annual Recurring Revenue
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Backlog

A backlog is a prioritized list of features, enhancements, and bug fixes that a product team maintains and works through to deliver the desired product outcomes.
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Backlog
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Backlog Refinement / Grooming

Backlog Refinement / Grooming is the process of reviewing and updating the product backlog to ensure that it is prioritized, well-defined, and ready for the next sprint. This involves breaking down user stories into smaller, more manageable tasks, estimating effort, and removing any items that are no longer relevant or necessary.
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Backlog Refinement / Grooming
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Behavioral Product Management

Behavioral Product Management refers to the process of analyzing customer behavior data to inform product decisions and strategies.
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Behavioral Product Management
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Beta Test

Beta Test refers to the process of delivering a product to a selected group of users prior to its official release to collect feedback, identify bugs and ensure all the features are working efficiently.
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Beta Test
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Beta Testing

Beta testing is the process of releasing a product to a select group of users to gather feedback and identify any issues before the product is released to the general public.
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Beta Testing
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Bill of Materials (BOM)

A Bill of Materials (BOM) is a comprehensive list of materials, components, and sub-assemblies required to manufacture a product.
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Bill of Materials (BOM)
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Bubble Sort

Bubble Sort is a simple sorting algorithm that repeatedly steps through the list, compares adjacent elements and swaps them if they are in the wrong order.
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Bubble Sort
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Bucket Sort

Bucket Sort is a comparison-based algorithm that sorts a list of elements by partitioning them into buckets and then sorting these buckets individually.
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Bucket Sort
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Burndown Chart

A burndown chart is a visual tool used by agile teams to track the progress of their work during a sprint. It represents the amount of work remaining to be done versus the time left in the sprint.
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Burndown Chart
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Business Agility

Business Agility refers to the ability of an organization to quickly adapt to changes in the market and internal environments, while still delivering value to customers and stakeholders. It requires a mindset of continuous improvement, and the ability to pivot quickly when necessary.
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Business Agility
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Business Intelligence

Business Intelligence (BI) refers to the set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information, which can be used to enable more effective strategic, tactical, and operational insights and decision-making.
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Business Intelligence
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Business Model

A business model is a framework for how a company creates, delivers, and captures value. It outlines the products or services offered, target customers, revenue streams, cost structure, and overall strategy for success.
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Business Model
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Business Model Canvas

The Business Model Canvas is a strategic management tool that allows businesses to describe, design, challenge, invent, and pivot their business model in a structured and visual way.
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Business Model Canvas
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Business Transformation

Business transformation is a process of reinventing an entire organization to adapt changes to its goals, processes, technologies, and products/services to improve its performance and competitiveness in the market.
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Business Transformation
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Buy-a-Feature

Buy-a-Feature is a product development technique used to prioritize new features based on the demand and willingness to pay of customers. It involves presenting a list of potential features to customers and letting them 'buy' the ones they want to see developed by allocating a budget to each item.
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Buy-a-Feature
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Buyer Persona

Buyer Persona is a semi-fictional representation of the ideal customer based on market research and data analysis, used to guide product development, sales, and marketing strategies.
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Buyer Persona
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CIRCLES Method

The CIRCLES Method is a systematic approach to product management that involves assessing a product's features and identifying gaps in order to improve functionality and enhance user experience.
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CIRCLES Method
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Cannibalization

Cannibalization is the negative impact on the sales of a current product when introducing a newer, similar product in the same market or product line.
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Cannibalization
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Captive Product Pricing

Captive Product Pricing is the strategy of setting a low price for a core product and charging a higher price for supporting products or services that are necessary to use the core product.
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Captive Product Pricing
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Certified Product Manager

Certified Product Manager is a professional certification awarded by the Association of International Product Marketing and Management (AIPMM) to individuals who have demonstrated proficiency in product management principles and practices.
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Certified Product Manager
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Change Enablement

Change enablement is the practice of equipping teams and organizations with the tools, processes, and frameworks they need to support and manage change in a structured manner. It involves building a culture of change readiness and agility, enabling teams to proactively identify changes and respond to them effectively.
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Change Enablement
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Change Management

Change Management is the systematic approach to dealing with change, both from the perspective of an organization and on an individual level. It includes methods for facilitating, tracking, and implementing changes to processes, procedures, technologies, and strategies.
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Change Management
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Change Management Principles

Change Management Principles refer to the best practices and guidelines for managing changes in a project or organization in a controlled and systematic manner to minimize any negative impact on stakeholders and ensure successful delivery of the project objectives.
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Change Management Principles
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Channels of Distribution

Channels of distribution are the routes through which products or services are channeled from the manufacturer or producer to the end consumer. It includes all the intermediaries such as wholesalers, distributors, retailers, and agents who help in the physical movement of goods from one place to another.
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Channels of Distribution
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Chief Product Officer

The Chief Product Officer (CPO) is a C-level executive who is responsible for the company's product strategy and direction, as well as overseeing the entire product portfolio from ideation to launch and beyond.
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Chief Product Officer
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Churn

"Churn" is a business term used to describe the rate at which customers or subscribers discontinue their use of a service or product.
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Churn
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Churn Rate

Churn Rate is the percentage of customers who stop using a product or service during a given time period. It is calculated by dividing the number of customers lost during that period by the total number of customers at the beginning of the period.
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Churn Rate
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Closing

Closing in Product Management refers to the final stage of the sales process where the customer makes the decision to purchase the product or not.
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Closing
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Competitive Intelligence

Competitive Intelligence is the process of gathering and analyzing information about competitors, customers, and the marketplace to make informed strategic decisions for product management.
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Competitive Intelligence
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Competitive Landscape

Competitive Landscape refers to the current and potential competition for a company within its market. It includes an analysis and evaluation of competitors' strengths, weaknesses, market share, product offerings, pricing strategies, and overall positioning.
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Competitive Landscape
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Competitive analysis

Competitive analysis is the process of identifying and evaluating the strengths and weaknesses of competitors in a market, in order to make informed decisions about product development, marketing, and sales strategies.
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Competitive analysis
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Concept Review

Concept Review is the process of evaluating new product ideas, examining their feasibility and viability, and determining whether the investment of time, resources, and money is worth it.
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Concept Review
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Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
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Content marketing
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Continuous Delivery

Continuous Delivery is a software development approach in which code changes are automatically prepared, tested, and released to production with minimal manual intervention.
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Continuous Delivery
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Continuous Deployment

Continuous Deployment is a software engineering approach in which any code change that passes all stages of the production pipeline is automatically released into the production environment, without human intervention.
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Continuous Deployment
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Continuous Discovery

Continuous Discovery is an ongoing process of gathering customer feedback and insights to inform product decisions and ensure that the product remains relevant and valuable to its users.
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Continuous Discovery
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Continuous Improvement

Continuous Improvement is an ongoing approach to enhancing products, processes and services by incrementally and continuously improving them over time.
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Continuous Improvement
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Continuous Integration

Continuous Integration is a software development practice where code changes are frequently and automatically merged into a shared repository. This allows for early detection of integration issues and ensures that the software is always in a releasable state.
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Continuous Integration
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Cost of Delay

Cost of Delay (CoD) is a concept used in product management to quantify the impact of delaying the delivery of a project or feature.
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Cost of Delay
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Cross Browser Testing

Cross Browser Testing is the process of testing a website or web application across multiple web browsers to ensure compatibility and consistency of the user experience. This involves identifying and addressing any issues or bugs that may arise due to differences in browser rendering, functionality, or performance.
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Cross Browser Testing
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Cross-Functional Team

A Cross-Functional Team is a group of individuals from various departments or areas of expertise within a company who work together to achieve a specific goal or project.
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Cross-Functional Team
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Cross-selling

Cross-selling is a sales technique where a company promotes complementary or additional products to a customer who has already made a purchase, with the aim of increasing revenue and enhancing customer satisfaction.
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Cross-selling
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Crystal Agile Framework

The Crystal Agile Framework is a software development methodology that emphasizes team collaboration, flexible planning, and frequent delivery of working software.
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Crystal Agile Framework
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Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the amount of money a company spends on marketing, advertising, and sales to acquire a new customer.
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Customer Acquisition Cost (CAC)
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Customer Advisory Board

Customer Advisory Board is a group of strategically selected customers who are invited to regularly provide valuable feedback and insights to a company's product management team.
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Customer Advisory Board
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Customer Development

Customer Development is a methodology developed by Steve Blank that helps companies validate and improve their product ideas by gathering customer feedback early on in the product development process.
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Customer Development
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Customer Empathy

Customer empathy refers to the ability of product managers to understand the feelings, needs, and challenges of their customers, in order to create products that meet their expectations and solve their problems.
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Customer Empathy
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Customer Experience

Customer experience refers to the overall interaction and perception customers have of a company's products or services throughout their entire journey, from discovery to purchase and beyond.
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Customer Experience
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Customer Feedback

Customer feedback refers to the communication a business receives from its customers about their experiences with the products or services offered.
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Customer Feedback
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Customer Journey Map

Customer Journey Map is a visual representation of the entire customer experience, mapping it from start to end highlighting all possible interactions. It helps product managers to view the customer’s experience from their perspective and make improvements in it.
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Customer Journey Map
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Customer Validation

Customer Validation is the process of testing and verifying whether potential customers are likely to use a new product or service, as well as their level of satisfaction or interest in it.
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Customer Validation
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Customer acquisition cost (CAC)

Customer acquisition cost (CAC) is the total cost incurred by a company to acquire a new customer, including all marketing and sales expenses. It is calculated by dividing the total cost of sales and marketing by the number of new customers acquired during a specific period of time.
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Customer acquisition cost (CAC)
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Customer churn rate

Customer churn rate is the percentage of customers who stop using a product or service during a certain period of time. It is a key metric for product managers to measure customer retention and identify areas for improvement.
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Customer churn rate
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Customer development

Customer development is a process of understanding customer needs and validating product hypotheses through continuous feedback and iteration.
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Customer development
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Customer development interview

A customer development interview is a research method used by product managers to gain insights into the needs, behaviors, and pain points of potential customers. It involves conducting one-on-one interviews with target customers to validate assumptions and refine product ideas.
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Customer development interview
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Customer development survey questions

Customer development survey questions are a set of questions designed to gather information from potential or existing customers in order to understand their needs, preferences, and pain points. These questions are used by product managers to inform product development and improve customer satisfaction.
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Customer development survey questions
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Customer experience (CX)

Customer experience (CX) refers to the overall perception a customer has of a company based on all interactions and touchpoints with the company, including pre-sale, sale, and post-sale interactions. It encompasses the emotional, physical, and psychological aspects of the customer's journey and can greatly impact customer loyalty and retention.
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Customer experience (CX)
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Customer feedback

Customer feedback refers to the information provided by customers about their experience with a product or service. This feedback can be used by product managers to improve the product and meet customer needs.
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Customer feedback
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Customer journey map

A customer journey map is a visual representation of the steps a customer takes when interacting with a company, from initial awareness to post-purchase evaluation. It helps product managers understand the customer experience and identify areas for improvement.
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Customer journey map
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Customer lifetime value (CLV)

Customer lifetime value (CLV) is the total amount of money a customer is expected to spend on a company's products or services over the course of their lifetime. It is a metric used to determine the long-term value of a customer to a business.
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Customer lifetime value (CLV)
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Customer needs

Customer needs refer to the desires, requirements, and expectations of a customer that a product or service must fulfill in order to satisfy them and provide value.
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Customer needs
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Customer pain points

Customer pain points refer to the specific problems or challenges that customers face when using a product or service, which can negatively impact their overall experience and satisfaction.
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Customer pain points
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Customer persona

A customer persona is a fictional representation of a target customer group that is based on market research and data. It includes demographic information, behavior patterns, motivations, and goals, and is used to guide product development and marketing strategies.
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Customer persona
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Customer relationship management (CRM)

Customer relationship management (CRM) is a strategy for managing a company's interactions with customers and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support processes.
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Customer relationship management (CRM)
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Customer retention

Customer retention refers to the ability of a company to retain its existing customers over a period of time. It is a measure of customer loyalty and satisfaction, and is often achieved through effective customer service, personalized marketing, and product quality.
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Customer retention
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Customer retention rate

Customer retention rate is the percentage of customers who continue to do business with a company over a certain period of time. It is calculated by dividing the number of customers retained by the total number of customers at the beginning of the period and multiplying by 100.
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Customer retention rate
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Customer segmentation

Customer segmentation is the process of dividing a customer base into smaller groups of individuals who have similar needs or characteristics. This allows companies to tailor their marketing efforts and product offerings to specific segments, ultimately increasing customer satisfaction and profitability.
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Customer segmentation
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Customer service

Customer service in product management refers to the support and assistance provided to customers before, during, and after their purchase of a product. It includes activities such as answering customer inquiries, resolving complaints, and providing technical support.
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Customer service
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Customer service level agreement (SLA)

A Customer Service Level Agreement (SLA) is a contract between a service provider and a customer that outlines the level of service the customer can expect to receive, including metrics such as response time, resolution time, and availability. SLAs help ensure that both parties have a clear understanding of expectations and responsibilities.
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Customer service level agreement (SLA)
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Customer success management

Customer success management is the process of ensuring that customers achieve their desired outcomes while using a product or service, by providing support, guidance, and resources to help them succeed.
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Customer success management
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Customer validation

Customer validation is the process of testing and validating a product idea or feature with actual customers to ensure that it meets their needs and solves their problems.
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Customer validation
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DACI Decision-Making Framework

DACI Decision-Making Framework is a model for decision-making that stands for Driver, Approver, Contributor, and Informed. It is a clear and effective way of ensuring everyone involved in the decision-making process is on the same page.
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DACI Decision-Making Framework
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DEEP Backlog

DEEP Backlog refers to a backlog characterized by Detailed, Emergent, Estimated, and Prioritized items, which helps product managers keep track of tasks and keep their product roadmap up-to-date.
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DEEP Backlog
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Daily Scrum

Daily Scrum is a daily meeting that is a part of Agile product management, where team members come together to discuss their activities, goals, and potential blockers for the day.
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Daily Scrum
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Data Product Manager

A Data Product Manager is a professional who is responsible for the development and management of data-driven products that can be monetized by an organization. They work closely with cross-functional teams to ensure that the product meets the needs of the target audience and that it aligns with the organization's goals and objectives.
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Data Product Manager
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Definition of Done

Definition of Done is a team agreement in product development that outlines the conditions which require all work to be considered complete.
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Definition of Done
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Definition of Ready

Definition of Ready refers to a checklist of criteria that a user story, feature, or epic must meet before it is deemed ready to be worked on by the development team.
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Definition of Ready
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Dependency

Dependency in product management refers to the relationships between tasks and components that affect the timeline, feasibility, and success of a project.
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Dependency
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Design Concept

Design concept is an abstract, high-level plan that represents the intended vision or direction of a product's design. It serves as the foundation for the design process and guides the development of a product's features and functionality.
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Design Concept
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Design Ops

Design Ops is a framework that enables cross-functional teams to collaborate, streamline and optimize their design processes. This approach applies principles from DevOps to the design process, emphasizing shared ownership, effective communication, and continuous improvement.
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Design Ops
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Design Thinking

Design Thinking is a problem-solving approach that focuses on understanding the user's needs and designing solutions that meet those needs. It involves empathy, creativity, and iteration to arrive at innovative solutions.
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Design Thinking
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Design sprint

A design sprint is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market. It is a structured methodology for solving critical business problems through designing, prototyping, and testing ideas with customers.
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Design sprint
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Design system

A design system is a collection of reusable components, guidelines, and standards that are used to design and develop consistent, user-friendly products across an organization.
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Design system
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Design thinking

Design thinking is a problem-solving approach that involves empathizing with the user, defining the problem, ideating solutions, prototyping, and testing. It emphasizes creativity, collaboration, and iteration to arrive at innovative solutions.
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Design thinking
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DevOps

DevOps is a software development approach that combines development and operations teams to enhance collaboration, automate software delivery, and improve the quality of software products.
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DevOps
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Digital Product Manager

A Digital Product Manager is responsible for the entire lifecycle of a digital product, from ideation to launch and ongoing management, including product planning and execution, market research, product design, user experience, and product marketing.
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Digital Product Manager
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Digital Transformation

Digital transformation is the process of integrating digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
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Digital Transformation
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Disciplined Agile (DA)

Disciplined Agile (DA) is a process decision framework that provides teams with contextual guidance on how to effectively create and deliver innovative solutions at enterprise scale. It promotes a pragmatic, situationally specific, and contextually informed approach to agile and lean delivery.
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Disciplined Agile (DA)
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Disruptive Innovation

Disruptive Innovation refers to the creation of a new market by providing a simpler, more affordable product or service that disrupts the existing market and displaces established competitors.
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Disruptive Innovation
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Distinctive Competence

Distinctive competence is a unique attribute or set of competencies that differentiate an organization from its competitors and create a competitive advantage.
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Distinctive Competence
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Documentation

Documentation refers to the process of recording important information related to a product's development, usage, and maintenance.
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Documentation
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Dual-Track Agile

Dual-Track Agile is a product development methodology that involves running two parallel tracks - one for discovery and one for delivery - to ensure that the product being developed meets the needs of the users while also being feasible and viable from a business perspective.
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Dual-Track Agile
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Dynamic Systems Development Method (DSDM)

Dynamic Systems Development Method (DSDM) is a framework for agile software development that aims to deliver practical and functional solutions within strict timeframes and budgets.
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Dynamic Systems Development Method (DSDM)
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Eisenhower Matrix

The Eisenhower Matrix is a decision-making tool used in product management, based on the urgency and importance of tasks.
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Eisenhower Matrix
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Email marketing

Email marketing is a digital marketing strategy that involves sending promotional messages or advertisements to a group of people via email. It is used to build relationships with potential customers, keep current customers informed and updated on company news or offers, and to encourage customer loyalty and repeat business.
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Email marketing
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Empathy Maps

Empathy Maps are a visual tool used by Product Managers to understand the needs, behaviors, and emotions of their target users. They help PMs to develop a deeper understanding of their users and create products that meet their needs.
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Empathy Maps
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End-User Era

End-User Era refers to the prevailing business strategy of designing and developing products with the final end-user in mind. It is a departure from the traditional inward-looking approach of creating products based on internal company goals and objectives.
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End-User Era
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Engineering Backlog

Engineering backlog is a list of technical tasks that software development teams need to complete during a product's development cycle.
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Engineering Backlog
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Enterprise Architecture Planning

Enterprise Architecture Planning (EAP) is a process used by organizations to align their business goals with their technology infrastructure. It involves designing the organization's overall IT strategy and roadmap for technology investments.
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Enterprise Architecture Planning
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Enterprise Architecture Roadmap

Enterprise Architecture Roadmap is a strategic plan that outlines the technology infrastructure and processes required to achieve an organization's goals.
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Enterprise Architecture Roadmap
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Enterprise Feedback Management

Enterprise Feedback Management (EFM) is the systematic approach to capturing, managing, and using feedback data across an organization's entire customer journey to make informed decisions and continuous improvements.
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Enterprise Feedback Management
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Enterprise Transformation

Enterprise Transformation is the process of changing an organization's entire business model or strategy to achieve specific goals or objectives.
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Enterprise Transformation
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Epics

Epics are large, high-level user stories that capture a big, overarching business objective. They are typically too big to be completed in a single sprint and are broken down into smaller user stories or tasks.
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Epics
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Event marketing

Event marketing is a promotional strategy that involves creating a themed display, exhibit, or presentation to promote a product, service, cause, or organization. It is a way to engage with potential customers in a face-to-face setting and create a memorable experience that can lead to increased brand awareness and sales.
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Event marketing
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Experiments

Experiments in Product Management refer to the process of testing and validating hypotheses about product features, user behavior, and market fit through controlled tests and data analysis.
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Experiments
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Feature

A feature is a specific functionality or attribute of a product that provides value to the user and differentiates it from other products in the market.
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Feature
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Feature

A feature is a distinct attribute or functionality of a product that provides value to the user and helps meet their needs or solve their problems.
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Feature
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Feature Audit

A feature audit is a review of all features in a product to assess their effectiveness and relevance to the product's goal.
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Feature Audit
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Feature Bloat

Feature Bloat refers to the phenomenon where a product has too many features, making it complex and difficult to use. This can lead to decreased user satisfaction and increased development and maintenance costs.
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Feature Bloat
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Feature Creep

Feature creep refers to the continuous addition of unnecessary features to a product beyond what was originally planned or required.
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Feature Creep
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Feature Driven Development (FDD)

Feature Driven Development (FDD) is an iterative and incremental software development process that emphasizes on systematically building software functionality or features and delivering them in short cycles. It is a client-centric, architecture-centric and team-based approach to software development.
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Feature Driven Development (FDD)
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Feature Factory

Feature Factory is a term used to describe an environment in which a product team pushes out features at a rapid pace with little oversight or feedback from users.
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Feature Factory
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Feature Flag

A feature flag is a software development technique that allows developers to turn specific features or functionality on or off without deploying new code. It enables product managers to test new features with a subset of users before rolling them out to everyone.
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Feature Flag
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Feature Gap Analysis

Feature Gap Analysis is a process of identifying the difference between the features of a product that are currently available and the features that are desired by the customers. It helps in prioritizing the development of new features and improving the existing ones to meet the customer needs.
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Feature Gap Analysis
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Feature Kickoff

Feature kickoff is the process of introducing a new feature or product to the development team and stakeholders, outlining its purpose, goals, and requirements.
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Feature Kickoff
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Feature Outcome Assessment

Feature Outcome Assessment is a process that involves analyzing the success of a feature request or enhancement, in terms of KPIs or metrics, after it has been implemented.
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Feature Outcome Assessment
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Feature Release

Feature Release refers to a process in product management where a new product or an upgrade to an existing product is released to customers.
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Feature Release
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Feature prioritization

Feature prioritization is the process of determining the relative importance or urgency of different features or functionalities of a product, in order to allocate resources and focus on the most valuable or critical ones.
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Feature prioritization
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Feature roadmap

A feature roadmap is a high-level plan that outlines the development of new product features over a specific period of time. It helps product managers prioritize and communicate the features that will be added to a product and when they will be released.
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Feature roadmap
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Feature-Less Roadmap

A feature-less roadmap is a strategic plan that focuses on high-level goals, objectives, and initiatives rather than specific features or functionalities of a product.
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Feature-Less Roadmap
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Features

Features refer to the distinct functionality or characteristics of a product that satisfy user needs or contribute to their satisfaction, and differentiate it from other products.
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Features
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Feedback Management

Feedback management is the process of collecting, analyzing and using feedback received from customers or users to improve the product or service. The goal is to identify areas of improvement and create positive customer experiences.
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Feedback Management
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Fibonacci Agile Estimation

Fibonacci Agile Estimation is a type of estimation method used in agile software development, which involves assigning relative values to user stories based on the Fibonacci sequence.
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Fibonacci Agile Estimation
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Finance Product Manager

A Finance Product Manager is responsible for developing and managing financial products and services that meet the needs of customers, while also meeting the financial goals of the company.
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Finance Product Manager
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Fundamentally New Product

Fundamentally New Product refers to a product that represents a significant departure from the existing products offered by a company or in the market, in terms of its features, technology or design.
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Fundamentally New Product
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GIST Planning

GIST Planning is a product management framework that stands for Goals, Ideas, Step-Projects, and Tasks. It is used to prioritize and organize product development efforts.
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GIST Planning
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Gantt Chart

A Gantt chart is a type of bar chart that illustrates a project schedule, showing the start and end dates of each task and its dependencies. It was developed by Henry Gantt in the early 1900s and is widely used by project managers today.
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Gantt Chart
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General Availability (GA)

General Availability (GA) is a term used in product management to signify that a product, feature, or service is fully released and generally available to the public.
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General Availability (GA)
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General availability (GA)

General availability (GA) is a term used to describe the stage in a product's lifecycle when it is fully released and available to the public for purchase or use.
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General availability (GA)
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Go-to-Market Strategy

Go-to-Market Strategy is a comprehensive plan outlining how a company will introduce and promote its products or services to its target audience, including the marketing channels and messaging to be used, pricing, and sales strategies.
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Go-to-Market Strategy
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Greenfield Project

Greenfield Project refers to a project that is developed from scratch, without any prior constraints or limitations.
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Greenfield Project
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Group Product Manager

A Group Product Manager (GPM) is a senior-level product manager who manages a group or suite of related products within a company. They oversee product development, go-to-market strategy, and performance of the product suite within the overall product portfolio.
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Group Product Manager
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Growth Product Manager

A Growth Product Manager is responsible for driving growth and revenue for a product or a business by optimizing and scaling the customer acquisition, retention and monetization strategies.
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Growth Product Manager
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HEART Framework

HEART Framework is a methodology that measures user experience by analyzing five key metrics: Happiness, Engagement, Adoption, Retention, and Task success.
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HEART Framework
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Hook Model

The Hook Model is a psychological framework that helps product managers design products that create habitual user behavior.
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Hook Model
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Hooked Method

The Hooked Method is a product development framework that focuses on creating habit-forming products by understanding user behavior and designing products that create a strong emotional connection and habit loop.
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Hooked Method
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ICE Scoring Model

The ICE Scoring Model is a popular method among product managers to gauge the potential impact, confidence, and ease of implementation for a particular product initiative or feature.
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ICE Scoring Model
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IT Management

IT Management is the process of overseeing all technology resources within an organization to ensure they are being used effectively and efficiently to meet business goals.
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IT Management
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IT Project Manager

An IT Project Manager is a professional responsible for overseeing the planning, execution, and delivery of technology projects within an organization.
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IT Project Manager
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Idea Backlog

Idea backlog is a list of potential ideas or features that can be added to a product in the future, prioritized by their value and feasibility.
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Idea Backlog
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Idea Management

Idea Management is the process of collecting, organizing, evaluating, and prioritizing new product ideas from various sources, including customers, employees, and stakeholders, to determine which ideas should be pursued and developed into successful products.
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Idea Management
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Ideation

Ideation is the process of brainstorming and generating new ideas for a product or project.
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Ideation
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Impact Map

An Impact Map is a visual representation of the relationship between business goals, user needs, and product features. It helps product managers prioritize features based on their potential impact on the business and the user.
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Impact Map
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Impact Mapping

Impact Mapping is a product management methodology used for visualizing and aligning business goals with product development outcomes.
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Impact Mapping
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Implicit Requirements

Implicit requirements are requirements that are not explicitly communicated or documented, but are assumed to be understood by stakeholders or implied by the context of the project.
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Implicit Requirements
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Incident Management Practice

Incident Management Practice refers to the systematic approach of identifying, analyzing, and responding to incidents that may cause disruption to business operations, services, or functions. The practice involves establishing standard procedures and protocols for detecting, reporting, and resolving incidents, as well as mitigating their impact and preventing their recurrence.
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Incident Management Practice
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Incremental Innovation

Incremental innovation is a type of innovation that involves making small, gradual improvements to existing products, processes, or services rather than introducing completely new ones.
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Incremental Innovation
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Influencer marketing

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand's message to the larger market. These influencers can be well-known celebrities or social media personalities with a large following and can help increase brand awareness and drive sales.
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Influencer marketing
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Information Flows in Product Management

Information flows in product management refer to the movement of data and knowledge across different stages and stakeholders of the product development process.
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Information Flows in Product Management
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Information Technology

Information Technology (IT) is a field of study focused on the acquisition, processing, storage, and distribution of digital information.
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Information Technology
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Initiative

Initiative in Product Management refers to a new project or idea that is proposed and planned by the product team to achieve a specific goal or solve a problem.
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Initiative
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Innovation Management

Innovation management refers to the process of managing an organization's innovation strategy, resources, and operations to increase its effectiveness in producing new ideas, products, and services.
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Innovation Management
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Integration testing

Integration testing is a software testing technique that tests the interaction between different software modules. It aims to identify defects in the interfaces and interactions between these modules before they are deployed to production.
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Integration testing
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Intuitive Design

Intuitive design refers to designing a product interface that is user-friendly and easy to understand without the need for instructions.
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Intuitive Design
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IoT (Internet of Things) Product Manager

An IoT (Internet of Things) Product Manager is an individual who manages the development and delivery of IoT products, including hardware and software components, to meet the needs of consumers and businesses.
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IoT (Internet of Things) Product Manager
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Iteration

Iteration refers to the process of repeating a set of steps, typically in software development, to improve an outcome in a cyclical and incremental manner.
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Iteration
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Iterative Testing

Iterative testing is a software development practice where a product is tested repeatedly and feedback is used to refine and improve the product.
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Iterative Testing
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Jira

Jira is a popular software solution for agile product management, developed by Atlassian. It offers features such as issue tracking, project management, and workflow customization for software development teams.
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Jira
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Jobs-To-Be-Done Framework

"Jobs-To-Be-Done Framework" is a concept in product management that focuses on understanding the needs and desires of customers by analyzing the jobs they are trying to accomplish.
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Jobs-To-Be-Done Framework
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Jobs-to-be-done Framework

The Jobs-to-be-done Framework is a product management approach that focuses on understanding the underlying needs and motivations of customers by identifying the specific jobs they are trying to accomplish and designing products that help them achieve those goals.
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Jobs-to-be-done Framework
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K-Means Clustering

K-Means Clustering is a machine learning algorithm used to group similar data points together based on their distance from each other. It is commonly used in product management to segment customers or products based on their similarities and differences.
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K-Means Clustering
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K-Nearest Neighbor (KNN)

K-Nearest Neighbor (KNN) is a machine learning algorithm used for classification and regression. It works by finding the K nearest data points in the training set to a given input and predicting the output based on the majority class or average value of those K points.
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K-Nearest Neighbor (KNN)
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KANO Model

The KANO Model is a product management framework that categorizes customer preferences into three categories: basic, performance, and delight. It helps product managers prioritize features and functionalities based on their impact on customer satisfaction.
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KANO Model
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KPI Dashboard

A KPI Dashboard is a visual representation of key performance indicators (KPIs) that provides product managers with a quick and easy way to monitor and track the success of their product. It allows them to identify trends, track progress towards goals, and make data-driven decisions.
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KPI Dashboard
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KPIs

KPIs (Key Performance Indicators) are measurable values that demonstrate how effectively a company is achieving its business objectives. They are used to evaluate the success of a product or service and help identify areas for improvement.

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KPIs
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Kaizen

Kaizen is a Japanese term that means continuous improvement. In product management, it refers to the practice of constantly improving products and processes through small, incremental changes.
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Kaizen
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Kanban

Kanban is a visual project management tool that helps teams to manage work by visualizing workflow, limiting work in progress, and maximizing efficiency. It originated in the manufacturing industry but has since been adopted by software development teams.
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Kanban
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Kanban Board

A Kanban board is a visual project management tool that helps teams visualize work, optimize workflow, and prioritize tasks.
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Kanban Board
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Kanban Roadmap

The Kanban Roadmap is a visual representation of the product development process that uses the Kanban methodology. It outlines the stages of development and the tasks that need to be completed in each stage, providing a clear overview of the project's progress and priorities.
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Kanban Roadmap
»

Kano Model

The Kano Model is a product management framework that categorizes customer preferences into three categories: basic, performance, and delight. It helps product managers prioritize features and functionalities based on their impact on customer satisfaction.
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Kano Model
»

Kernel Product

A kernel product is the core product that serves as the foundation for a product line, and is typically the most profitable and widely used product in the line.
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Kernel Product
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Key Performance Indicator (KPI)

A Key Performance Indicator (KPI) is a measurable value that helps to determine how well a company is achieving its business objectives.
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Key Performance Indicator (KPI)
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Key Results

Key Results are specific, measurable, and time-bound outcomes that a product team aims to achieve in order to track progress towards a larger goal or objective.
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Key Results
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Key Success Factors

Key Success Factors in Product Management refer to the critical elements that must be in place for a product to succeed in the market. These factors can include things like market research, competitive analysis, product design, pricing strategy, and marketing tactics.
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Key Success Factors
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Key performance indicators (KPIs)

Key performance indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives. KPIs are used to evaluate the success of a product or service and help identify areas for improvement.
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Key performance indicators (KPIs)
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Kickoff Meeting

A Kickoff Meeting is a meeting held at the beginning of a project or product development cycle where the team gathers to align on goals, objectives, timelines, and responsibilities. It sets the tone for the project and ensures everyone is on the same page.
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Kickoff Meeting
»

Kill Switch

A kill switch is a feature in a product that allows the product owner or administrator to remotely disable the product or a specific feature in the product in case of an emergency or security threat.
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Kill Switch
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Knowledge Base

A knowledge base is a centralized repository of information that is used to store, organize, and share knowledge and information within an organization. It is a tool used by product managers to collect and maintain information about their products, customers, and market trends.
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Knowledge Base
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Knowledge Management

Knowledge Management in Product Management refers to the process of identifying, capturing, organizing, and sharing knowledge and information within an organization to improve decision-making, problem-solving, and innovation.
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Knowledge Management
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Known Unknowns

Known Unknowns refer to the risks and uncertainties that are identified and acknowledged by a product manager, but cannot be quantified or predicted with certainty. These uncertainties can impact the success of a product and must be managed accordingly.
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Known Unknowns
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Landing Page

A landing page is a standalone web page designed specifically for a marketing or advertising campaign. It is created with the intention of driving visitors to take a specific action, such as filling out a form or making a purchase.
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Landing Page
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Launch Plan

A launch plan is a comprehensive strategy outlining the steps and tactics necessary to successfully introduce a new product to the market. It includes details on target audience, marketing channels, pricing, distribution, and more.
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Launch Plan
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LeSS (Large Scale Scrum)

LeSS (Large Scale Scrum) is a framework for scaling Scrum to larger organizations, involving multiple teams working on the same product or project.
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LeSS (Large Scale Scrum)
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Lead Product Manager

A Lead Product Manager is a high-level management position responsible for overseeing a team of product managers throughout the product development process.
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Lead Product Manager
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Lead Time

Lead time refers to the amount of time it takes for a product to be manufactured and delivered to the customer, from the moment the order is placed to the moment it is received. It includes all the steps involved in the production process, such as sourcing materials, manufacturing, and shipping.
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Lead Time
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Lead generation

Lead generation is the process of identifying and cultivating potential customers for a business's products or services. It involves capturing interest in a product or service for the purpose of developing a sales pipeline.
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Lead generation
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Lead qualification

Lead qualification is the process of determining whether a potential customer is a good fit for a product or service based on their needs, budget, authority, and timeline.
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Lead qualification
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Lean Analytics

Lean Analytics is a methodology that focuses on using data to drive decision-making and product development in a lean startup. It involves measuring and analyzing key metrics to gain insights into customer behavior and product performance, and using those insights to make data-driven decisions about product development and growth.
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Lean Analytics
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Lean MVP

Lean MVP is a minimum viable product that has only the core features necessary to test the product hypothesis and gather feedback from early adopters. It is developed quickly and with minimal resources to validate the product idea before investing significant time and money into development.
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Lean MVP
»

Lean Product Development

Lean Product Development is a methodology that focuses on creating products with the least amount of waste possible. It emphasizes rapid prototyping, customer feedback, and continuous improvement to deliver products that meet customer needs efficiently and effectively.
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Lean Product Development
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Lean Software Development

Lean Software Development is a methodology that aims to minimize waste while maximizing customer value by continuously delivering small releases and actively involving the customer in the development process.
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Lean Software Development
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Lean Startup

Lean Startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.
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Lean Startup
»

Lean UX

Lean UX is a methodology that focuses on reducing waste in the product development process by incorporating user feedback early and often, and iterating quickly to create a user-centered design.
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Lean UX
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Lean canvas

The Lean Canvas is a one-page business plan template that helps product managers and entrepreneurs quickly identify and communicate key elements of their product or business idea, including customer segments, value propositions, channels, customer relationships, revenue streams, key metrics, cost structure, and unique selling points.
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Lean canvas
»

Lean experimentation

Lean experimentation is a method of testing product ideas quickly and efficiently by using a hypothesis-driven approach, minimal viable products, and customer feedback to validate assumptions and make data-driven decisions.
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Lean experimentation
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Lean metrics

Lean metrics are a set of measurements used by product managers to evaluate the effectiveness of their product development process. These metrics focus on minimizing waste and maximizing value for the customer, and can include metrics such as cycle time, lead time, and defect rate.
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Lean metrics
»

Lean principles

Lean principles are a set of methodologies and practices aimed at minimizing waste and maximizing value in product development. This approach emphasizes continuous improvement, customer focus, and a data-driven decision-making process.
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Lean principles
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Lean startup

Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.
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Lean startup
»

Learning Loop

The Learning Loop in Product Management is a continuous process of gathering customer feedback, analyzing it, and using the insights to improve the product. It involves testing hypotheses, measuring results, and iterating on the product to achieve better outcomes.
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Learning Loop
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Legacy System

A legacy system is an outdated technology or software that is still in use because it is too expensive or difficult to replace. These systems often lack modern features and can be a hindrance to innovation and progress.
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Legacy System
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LifeTime Value (LTV)

LifeTime Value (LTV) is the total amount of revenue a customer is expected to generate for a business over the course of their relationship. It takes into account factors such as customer retention, repeat purchases, and the average amount spent per transaction.
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LifeTime Value (LTV)
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Lifecycle Management

Lifecycle Management is the process of managing a product from its conception to its retirement. It involves planning, development, launch, growth, maturity, and eventual decline or discontinuation of the product.
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Lifecycle Management
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Lifetime Value (LTV)

Lifetime Value (LTV) refers to the projected total value a customer will bring to a business over the course of their lifetime as a customer.
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Lifetime Value (LTV)
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Line Extension

Line Extension is a product management strategy where a company introduces additional variations of an existing product line to cater to different customer needs or preferences.
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Line Extension
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Localization

Localization is the process of adapting a product or service to meet the language, cultural, and other specific requirements of a particular country or region.
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Localization
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Long-Tail Product

A long-tail product is a niche product that has a low sales volume but a high profit margin, typically sold through online channels and targeted towards a specific customer segment.
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Long-Tail Product
»

Loss Aversion

Loss aversion is a cognitive bias where people feel the pain of loss more strongly than the pleasure of gain, leading them to avoid losses rather than seeking gains.
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Loss Aversion
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Low-Fidelity Prototype

A low-fidelity prototype is a basic, rough, and incomplete representation of a product that is used to test and validate early design concepts and ideas. It is typically created using simple materials and tools, such as paper, cardboard, or wireframes, and is meant to be quick and easy to modify based on feedback.
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Low-Fidelity Prototype
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MVP Canvas

The MVP Canvas is a tool used by product managers to define and prioritize the minimum viable product features that will deliver the most value to customers while minimizing development time and cost.
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MVP Canvas
»

MVP Testing

MVP Testing stands for Minimum Viable Product Testing. It is a process of testing the basic version of a product with a limited set of features to gather feedback from early adopters and make improvements before launching the final product.
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MVP Testing
»

MVP Workshop

An MVP Workshop is a collaborative session where product managers, designers, developers, and stakeholders come together to define the Minimum Viable Product (MVP) for a new product or feature. The workshop aims to identify the core features and functionalities that will deliver the most value to users and the business, while minimizing development time and cost.
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MVP Workshop
»

MVP canvas

The MVP canvas is a tool used by product managers to define the minimum viable product (MVP) by identifying the key features, target users, and value proposition of the product. It helps in prioritizing the features and validating the product idea before investing resources in development.
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MVP canvas
»

Machine Learning

Machine Learning is a type of artificial intelligence that allows software applications to learn from the data and become more accurate in predicting outcomes without human intervention.
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Machine Learning
»

Marginal Gains

Marginal Gains is a product management strategy that focuses on making small, incremental improvements in various areas of a product or process, with the goal of achieving significant overall improvement.
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Marginal Gains
»

Market Requirements Document (MRD)

Market Requirements Document (MRD) is a document that outlines the needs, expectations, and demands of customers in the target market. It serves as a vital planning tool for product management teams to ensure products meet customer needs and are successful in the market.
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Market Requirements Document (MRD)
»

Market Research

Market Research is the process of gathering, analyzing, and interpreting information about a market, product, or service to be offered for sale in that market. It involves identifying customer needs and preferences, assessing market size and competition, and evaluating pricing and promotional strategies.
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Market Research
»

Market Segmentation

Market Segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics, who are likely to exhibit similar purchasing behavior.
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Market Segmentation
»

Market Validation

Market Validation is a process of testing a new product or service idea with potential customers to ensure that there is a demand for it and that it fits with their needs and preferences.
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Market Validation
»

Market research

Market research is the process of gathering, analyzing, and interpreting information about a market, product, or service to be offered for sale in that market. It involves identifying customer needs and preferences, evaluating competitors, and assessing market trends to inform product development and marketing strategies.
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Market research
»

Market segmentation

Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics, who are likely to exhibit similar purchase behavior.
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Market segmentation
»

Market sizing

Market sizing is the process of estimating the potential demand for a product or service in a particular market. It involves analyzing market data and trends to determine the size of the target market and the potential revenue that can be generated.
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Market sizing
»

Market sizing model

A market sizing model is a tool used by product managers to estimate the potential market size for a new product or service. It involves analyzing market data, such as demographics and consumer behavior, to determine the size of the target market and the potential revenue that can be generated.
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Market sizing model
»

Marketing

Marketing in Product Management refers to the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of a product or service.
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Marketing
»

Marketing funnel

The marketing funnel is a model that represents the journey of a potential customer from initial awareness of a product or service to the eventual conversion into a paying customer. It is typically divided into stages such as awareness, consideration, and decision, with the goal of guiding the customer through each stage with targeted marketing efforts.
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Marketing funnel
»

Marketing mix

The marketing mix refers to the set of tactics and tools that a product manager uses to promote their product, including the four Ps: product, price, promotion, and place.
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Marketing mix
»

Marketing plan

A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
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Marketing plan
»

Marketing strategy

Marketing strategy refers to a company's overall game plan for reaching potential customers and turning them into loyal customers of the product or service being offered. It involves identifying the target audience, understanding their needs and preferences, and developing a plan to promote the product or service in a way that resonates with the target audience.
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Marketing strategy
»

Marketing tactic

A marketing tactic is a specific action or strategy used to promote a product or service. It is designed to influence consumer behavior and increase sales or brand awareness. Examples of marketing tactics include advertising, social media campaigns, email marketing, and promotional events.
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Marketing tactic
»

Metadata

Metadata is data that provides information about other data. It includes information such as the title, author, date created, and keywords of a document or file. Metadata is used to help organize and manage large amounts of data.
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Metadata
»

Method of Procedure

Method of Procedure (MOP) is a structured approach used by product managers to describe the detailed steps and procedures required to complete a specific task or project.
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Method of Procedure
»

Metrics

Metrics are quantifiable measurements used to track and assess the performance of a product or feature. They provide insights into user behavior, product usage, and overall business impact, helping product managers make data-driven decisions.
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Metrics
»

Microservices

Microservices are a software development technique where applications are built as a collection of small, independent services that communicate with each other through APIs. Each service is designed to perform a specific task and can be deployed and scaled independently.
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Microservices
»

Milestones

Milestones are specific points in a product's development that are used to measure progress and success. They are often used to track key events or deliverables and help ensure that a product is meeting its goals and objectives.
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Milestones
»

Mind Mapping

Mind Mapping is a visual brainstorming technique used to organize and structure ideas. It involves creating a diagram that connects different concepts and ideas together, allowing for a more comprehensive understanding of a particular topic or problem.
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Mind Mapping
»

Minimal Viable Product (MVP)

A Minimal Viable Product (MVP) is a version of a product with just enough features to satisfy early customers and provide feedback for future product development iterations.
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Minimal Viable Product (MVP)
»

Minimum Desirable Product (MDP)

Minimum Desirable Product (MDP) is a product management strategy that focuses on creating a product with the minimum set of features that still delivers a desirable user experience. It aims to validate the product idea and gather feedback from early adopters before investing in further development.
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Minimum Desirable Product (MDP)
»

Minimum Marketable Feature (MMF)

Minimum Marketable Feature (MMF) is the smallest set of functionality in a product that can be released to the market and provide value to the customer.
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Minimum Marketable Feature (MMF)
»

Minimum Viable Experience (MVE)

Minimum Viable Experience (MVE) is a product management approach that focuses on creating the minimum viable version of an experience for a user or customer.
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Minimum Viable Experience (MVE)
»

Minimum Viable Feature (MVF)

Minimum Viable Feature (MVF) is the smallest set of features that can be developed to validate a product idea or test user feedback.
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Minimum Viable Feature (MVF)
»

Minimum Viable Product (MVP)

Minimum Viable Product (MVP) is a product development strategy in which a new product is developed with sufficient features to satisfy early adopters. It allows the product team to test the market with a basic version of the product before investing more time and resources into a fully-featured product.
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Minimum Viable Product (MVP)
»

Mission Statement

A mission statement is a concise statement that defines the purpose and objectives of a product or company. It outlines the company's overall strategy and provides a framework for decision-making and goal-setting.
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Mission Statement
»

MoSCoW Method

The MoSCoW Method is a prioritization technique used in product management to categorize features or requirements into four groups: Must have, Should have, Could have, and Won't have. This helps teams focus on delivering the most important features first.
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MoSCoW Method
»

MoSCoW Prioritization

MoSCoW Prioritization is a technique used in product management to prioritize tasks based on their importance. It stands for Must have, Should have, Could have, and Won't have. This method helps teams focus on the most critical tasks and allocate resources accordingly.
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MoSCoW Prioritization
»

Mobile Optimization

Mobile Optimization refers to the process of designing and adapting a website or application to ensure optimal performance and user experience on mobile devices, such as smartphones and tablets.
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Mobile Optimization
»

Mockup

A mockup is a visual representation of a product or feature that is used to test and validate design ideas before development begins. It can be a rough sketch or a detailed digital model, and is often used in the early stages of product development to gather feedback and make improvements.
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Mockup
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Model-View-Controller (MVC)

Model-View-Controller (MVC) is a software design pattern that separates an application into three interconnected components: the model, the view, and the controller. The model represents the data and business logic of the application, the view displays the data to the user, and the controller handles user input and updates the model and view accordingly.
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Model-View-Controller (MVC)
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Monetization

Monetization refers to the process of generating revenue from a product or service, typically through the implementation of pricing strategies, advertising, or other revenue-generating models.
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Monetization
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Monthly Recurring Revenue

Monthly Recurring Revenue (MRR) is the predictable and recurring revenue generated by a subscription-based business model, calculated by multiplying the number of subscribers by the monthly subscription fee.
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Monthly Recurring Revenue
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Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is a metric used in product management to calculate the total revenue earned on a monthly basis from customers that are on subscription or recurring billing. It's a key performance indicator used to monitor the growth of a SaaS business.
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Monthly Recurring Revenue (MRR)
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Multi-sided Platform

A multi-sided platform is a type of business model that facilitates interactions between two or more distinct groups of customers. These platforms create value by enabling direct interactions between these groups, which can include buyers and sellers, producers and consumers, or service providers and users.
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Multi-sided Platform
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Multivariate Testing

Multivariate Testing is a technique used in product management to test multiple variations of a product or feature simultaneously in order to determine which combination of elements will yield the best results.
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Multivariate Testing
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NPS (Net Promoter Score)

NPS (Net Promoter Score) is a metric used to measure customer loyalty and satisfaction by asking customers how likely they are to recommend a product or service to others on a scale of 0-10. The score is calculated by subtracting the percentage of detractors (those who score 0-6) from the percentage of promoters (those who score 9-10).
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NPS (Net Promoter Score)
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Narrative Fallacy

Narrative Fallacy is a cognitive bias where individuals create a story or narrative to explain past events, even if the events are random or unconnected. This can lead to faulty decision-making and inaccurate predictions about the future.
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Narrative Fallacy
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Natural Language Processing (NLP)

Natural Language Processing (NLP) is a subfield of artificial intelligence that focuses on the interaction between computers and humans using natural language. It involves the processing and analysis of large amounts of natural language data to extract meaning and insights.
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Natural Language Processing (NLP)
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Nearshoring

Nearshoring is the practice of outsourcing business processes or services to a nearby country, often for cost savings or to access specialized talent while maintaining geographic proximity.
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Nearshoring
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Needfinding

Needfinding is the process of identifying and understanding the needs, wants, and desires of customers in order to develop products that meet those needs. It involves gathering information through various research methods and using that information to inform product development decisions.
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Needfinding
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Needs Assessment

Needs Assessment is the process of identifying and evaluating the needs and requirements of customers or users in order to develop products or services that meet those needs.
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Needs Assessment
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Negative Feedback

Negative Feedback in Product Management refers to the process of providing constructive criticism or pointing out flaws in a product or feature, in order to improve it and meet customer needs better.
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Negative Feedback
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Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric used in product management to measure customer loyalty and satisfaction by asking them how likely they are to recommend the product or service to friends and family.
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Net Promoter Score (NPS)
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Net promoter score (NPS)

Net promoter score (NPS) is a metric used to measure customer loyalty and satisfaction by asking customers how likely they are to recommend a product or service to others on a scale of 0-10. The score is calculated by subtracting the percentage of detractors (customers who give a score of 0-6) from the percentage of promoters (customers who give a score of 9-10).
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Net promoter score (NPS)
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Network Effect

Network Effect refers to the phenomenon where the value of a product or service increases as more people use it. This effect can create a virtuous cycle where more users attract even more users, leading to exponential growth.
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Network Effect
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New Product Development (NPD)

New Product Development (NPD) is the process of creating and bringing a new product to the market, from ideation to launch. It involves market research, product design, testing, and commercialization.
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New Product Development (NPD)
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Niche Market

A niche market is a small, specialized segment of a larger market that can be targeted by a product or service that meets their specific needs or preferences.
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Niche Market
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Niche Product

A niche product is a product that is designed to meet the specific needs of a small and specialized market segment, rather than a mass market. It is often characterized by its unique features, high price point, and limited distribution channels.
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Niche Product
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Node.js

Node.js is an open-source, cross-platform, back-end JavaScript runtime environment that executes JavaScript code outside a web browser.
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Node.js
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Non-Disclosure Agreement (NDA)

A Non-Disclosure Agreement (NDA) is a legal contract between two or more parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to or by third parties.
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Non-Disclosure Agreement (NDA)
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Non-Functional Requirements

Non-Functional Requirements are the characteristics that a product must have, such as performance, usability, security, and reliability, that are not related to its specific functionality.
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Non-Functional Requirements
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Non-Linear Growth

Non-Linear Growth is a phenomenon where the growth of a product or company is not proportional to the increase in resources or inputs. It occurs when a product gains momentum and experiences exponential growth, often due to network effects or viral marketing.
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Non-Linear Growth
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Nonlinear Scaling

Nonlinear Scaling is a product management strategy where the growth of a product or feature is not directly proportional to the resources invested. Instead, the growth curve is exponential, with a small investment resulting in significant growth, followed by diminishing returns as the product reaches saturation.
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Nonlinear Scaling
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North Star Metric

The North Star Metric is a single metric that represents the core value that a product delivers to its customers. It is used as a guiding light for product development and decision-making, and helps to align the entire organization around a common goal.
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North Star Metric
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Nurturing Leads

Nurturing Leads refers to the process of building relationships with potential customers and guiding them through the sales funnel with the goal of converting them into paying customers.
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Nurturing Leads
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OKR (Objectives and Key Results)

OKR (Objectives and Key Results) is a goal-setting framework used by product management teams to define and track objectives and their measurable outcomes, or key results. It helps teams align their efforts towards a common goal and provides a way to measure progress and success.
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OKR (Objectives and Key Results)
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OODA Loop

The OODA Loop is a decision-making framework that stands for Observe, Orient, Decide, and Act. It is used in product management to help teams make quick and effective decisions by continuously gathering information, analyzing it, and adapting to changing circumstances.
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OODA Loop
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Objection Handling

Objection Handling is the process of addressing and overcoming objections or concerns that potential customers may have about a product or service, in order to increase sales and improve customer satisfaction.
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Objection Handling
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Objectives and Key Results

Objectives and Key Results (OKRs) is a management framework used to set measurable goals and track their progress in order to achieve a defined objective.
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Objectives and Key Results
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Objectives and Key Results (OKRs)

Objectives and Key Results (OKRs) is a goal-setting framework used by product management teams to define and track objectives and their outcomes. It involves setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives and identifying key results that will indicate progress towards achieving those objectives.
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Objectives and Key Results (OKRs)
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Observability

Observability in Product Management refers to the ability to measure and understand how a product is being used by customers, including its performance, user behavior, and any issues or errors that arise. This data is used to inform product decisions and improve the overall user experience.
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Observability
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Offshoring

Offshoring is the practice of relocating a company's business process, such as manufacturing or customer support, to a foreign country in order to take advantage of lower labor costs and other economic factors.
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Offshoring
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Onboarding

Onboarding is the process of integrating new users or customers into a product or service, providing them with the necessary information and resources to become familiar with the product and its features.
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Onboarding
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One-Click Purchase

One-Click Purchase is a feature that allows customers to make a purchase with a single click, without the need to enter their payment and shipping information again.
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One-Click Purchase
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Open Innovation

Open Innovation is a product management approach that involves collaborating with external parties to generate new ideas, develop products, and bring them to market. It involves sharing knowledge, resources, and risks with partners to create value for all parties involved.
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Open Innovation
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Operational Efficiency

Operational Efficiency refers to the ability of a product or process to operate in a cost-effective manner while maintaining high levels of quality and productivity.
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Operational Efficiency
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Operational Risk

Operational Risk refers to the risk of loss resulting from inadequate or failed internal processes, people, and systems or from external events. It includes risks such as fraud, human error, system failures, and legal and regulatory risks.
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Operational Risk
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Opportunity Assessment

Opportunity Assessment is the process of evaluating potential product opportunities to determine their viability and potential impact on the business. It involves analyzing market trends, customer needs, and competitive landscape to identify gaps and opportunities for new or improved products.
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Opportunity Assessment
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Opportunity Cost

Opportunity cost is the potential benefit that is foregone when choosing one option over another. It is the value of the next best alternative that must be given up in order to pursue a certain action.
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Opportunity Cost
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Opportunity Score

Opportunity Score is a metric used by product managers to evaluate the potential of a new product or feature by assessing factors such as market size, competition, and customer demand.
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Opportunity Score
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Opportunity Scoring

Opportunity Scoring is a product management technique used to evaluate and prioritize potential opportunities for a product.
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Opportunity Scoring
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Opportunity Solution Tree

Opportunity Solution Tree is a tool used in product management to map out problems and corresponding solutions in a tree format. It helps in identifying opportunities for product innovation and simplifying complex problem-solving processes.
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Opportunity Solution Tree
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Opt-In

Opt-In is a process of obtaining consent from a user or customer to receive marketing or promotional messages from a company or organization. It involves the user actively choosing to subscribe or sign up for the communication.
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Opt-In
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Organizational Alignment

Organizational Alignment in Product Management refers to the process of ensuring that all departments and teams within a company are working towards the same goals and objectives, and that the product roadmap is aligned with the overall business strategy.
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Organizational Alignment
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Outcome-based Product Management

Outcome-based Product Management is a product management approach that focuses on achieving specific business outcomes rather than just delivering features or outputs. It involves defining clear goals and metrics, prioritizing features based on their potential impact on those goals, and continuously measuring and iterating to ensure that the product is delivering the desired outcomes.
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Outcome-based Product Management
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Outsourcing

Outsourcing is the practice of hiring a third-party company or individual to perform tasks or provide services that would traditionally be done in-house. This can include manufacturing, customer service, or software development, among other things.
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Outsourcing
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PDCA Cycle

PDCA Cycle, short for Plan-Do-Check-Act Cycle, is a management model that outlines a continuous improvement process for businesses and organizations. It enables organizations to identify problems, develop solutions, and implement and monitor changes to achieve ongoing success.
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PDCA Cycle
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PERT Chart

PERT Chart is a project management tool used to plan, schedule, and control complex tasks within a project. It stands for Program Evaluation and Review Technique Chart.
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PERT Chart
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Patent

A patent is a legal document that gives inventors exclusive rights to their inventions for a certain period of time, preventing others from making, using, or selling the same invention without permission.
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Patent
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Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is a way of buying visits to a website rather than attempting to earn those visits organically.
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Pay-per-click (PPC) advertising
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Pendo

Pendo is a product management platform that allows businesses to collect and analyze user behavior data to optimize their product offerings.
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Pendo
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Persona

A persona is a fictional representation of a target customer group that is used to guide product development decisions and marketing strategies. It includes demographic information, behavior patterns, goals, and pain points.
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Persona
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Pivot

Pivot is a strategic change in a product's direction in response to market feedback, customer needs, or other external factors that may impact the product's success.
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Pivot
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Planning Poker

Planning Poker is a consensus-based technique used by Agile product teams to estimate the effort required to complete a project or feature. It is a game-like approach that allows team members to contribute their perspective and knowledge to arrive at a shared estimate, which leads to more accurate and realistic planning.
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Planning Poker
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Platform

A platform is a software or hardware system that provides a foundation for other products or services to be built upon. It typically includes a set of tools, APIs, and infrastructure that enable developers to create and deploy applications or services.
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Platform
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Platform Product Manager

A Platform Product Manager is a professional responsible for the strategic planning, development, and execution of a platform product across different teams and stakeholders within an organization.
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Platform Product Manager
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Positioning

Positioning is the process of identifying a product's unique features and benefits and communicating them to the target market in a way that differentiates it from competitors.
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Positioning
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Pricing Strategy

Pricing strategy refers to the method a company uses to price its products or services. It involves setting a price that is attractive to customers and profitable for the company, taking into account factors such as production costs, competition, and customer demand.
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Pricing Strategy
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Prioritization

Prioritization is a product management technique that involves ranking tasks or features based on their importance or value to the user, business, or project goals.
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Prioritization
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Prioritization matrix

A prioritization matrix is a tool used in product management to help prioritize tasks or features based on their level of importance and urgency. It typically involves assigning scores to each task or feature based on criteria such as impact, effort, and risk, and then plotting them on a matrix to determine which ones should be tackled first.
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Prioritization matrix
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Product

A tangible or intangible item that is created or produced by a company, business or organization that can be sold or offered to customers.
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Product
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Product Adoption

Product Adoption refers to the overall process of introducing a new product to the market, and encouraging customers to buy and use it. It is the measurement of the degree to which a product has penetrated a specific market, and is being purchased and used by customers.
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Product Adoption
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Product Analytics

Product Analytics refers to the process of collecting, analyzing, and interpreting data related to a product's usage, performance, and customer behavior to inform product decisions and improve its overall success.
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Product Analytics
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Product Architecture

Product Architecture is the arrangement of components and subsystems that define the product's structure and functions.
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Product Architecture
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Product Backlog

The Product Backlog is a prioritized list of features, enhancements, and bug fixes that a product team maintains for a product. It serves as the single source of truth for the product and is constantly updated based on feedback and changing market conditions.
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Product Backlog
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Product Brief

A product brief is a concise document that outlines the key features, benefits, and user experience goals of a product. It serves as a communication tool between product managers, development teams, and stakeholders.
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Product Brief
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Product Consolidation

Product consolidation is a process where a company combines multiple products or product lines into a single product offering to simplify their product offerings and improve efficiency.
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Product Consolidation
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Product Council

Product Council refers to a team of stakeholders who gather together at regular intervals to assess a product's development and ensure alignment with business goals.
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Product Council
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Product Critique

Product Critique is a process of collecting feedback from stakeholders on the performance, design, and functionality of a product
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Product Critique
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Product Design

Product design is the process of creating a product’s aesthetics, functionality, and user experience. It includes every aspect of a product’s design, from its initial concept to its final production.
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Product Design
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Product Designer

A product designer is responsible for designing and developing the look, feel, and functionality of a product.
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Product Designer
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Product Development

Product Development is the process of creating a new product or improving an existing one through research, design, testing, and launch.
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Product Development
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Product Development Cycle

The product development cycle is the process of creating, testing, and launching a new product or service in the market.
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Product Development Cycle
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Product Development Manager

A product development manager is a professional responsible for overseeing the entire process of product development from concept to launch.
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Product Development Manager
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Product Development Process

Product Development Process (PDP) is the systematic and structured approach to designing, developing, testing, and launching a product. PDP covers various stages that are required to create and market a successful product.
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Product Development Process
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Product Differentiation

Product differentiation refers to the process of developing and promoting differences between similar products in order to distinguish them from each other and attract customers.
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Product Differentiation
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Product Discovery

Product Discovery is the process of identifying and validating a product idea through research, experimentation, and customer feedback to determine if it is worth pursuing.
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Product Discovery
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Product Disruptor

Product Disruptor refers to the introduction of a new product or service that fundamentally changes or revolutionizes an existing market space, forcing competitors to adapt or fall behind.
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Product Disruptor
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Product Enablement

Product Enablement is the process of equipping a product team with the essential skills, tools, resources, and knowledge to successfully develop, launch, and market a product.
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Product Enablement
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Product Engagement Score

A Product Engagement Score is a metric used by product managers to evaluate the level of interaction and activity of users with their product.
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Product Engagement Score
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Product Excellence

Product Excellence refers to the process of producing and marketing high-quality products that meet or exceed customer expectations and standards. It involves various activities such as defining product vision, development, launch, and continuous improvement to deliver value to customers.
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Product Excellence
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Product Launch

Product Launch refers to the process of introducing a new product to the market. It involves various activities such as market research, product development, marketing, and sales to ensure a successful launch.
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Product Launch
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Product Launch Management

Product Launch Management refers to the process of planning, coordinating, and executing the release of a new product or service to the market.
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Product Launch Management
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Product Launch Manager

A Product Launch Manager is a professional who manages and coordinates cross-functional teams to successfully launch a new product or service to the market.
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Product Launch Manager
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Product Launch Timeline

A product launch timeline is a strategic plan that outlines the specific actions and milestones that a product development team must complete to launch a new product. It includes a detailed schedule with deadlines for product design, testing, production, marketing, and distribution.
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Product Launch Timeline
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Product Leadership

Product Leadership is a management approach that focuses on driving innovation, customer satisfaction, and market growth through effective product development and execution.
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Product Leadership
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Product Led Growth

Product Led Growth is a business strategy that focuses on using the product itself as the main driver of customer acquisition, retention, and expansion, rather than relying on traditional sales and marketing tactics.
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Product Led Growth
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Product Life Cycle

The Product Life Cycle is a marketing concept that tracks the stages of a product's lifespan, from its development to its decline and eventual discontinuation.
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Product Life Cycle
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Product Management Audit

Product Management Audit is an evaluation of a company's product management capabilities, processes, and practices.
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Product Management Audit
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Product Management Talent

Product Management Talent refers to a combination of skills, competencies, and experience necessary for individuals who manage a product from ideation to post-launch operations.
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Product Management Talent
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Product Manager

A Product Manager is an individual responsible for overseeing the development and management of a company's products or services from ideation to launch.
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Product Manager
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Product Marketing Manager

A Product Marketing Manager (PMM) is responsible for developing marketing strategies, creating product messaging, and positioning products to make them more appealing to customers.
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Product Marketing Manager
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Product Metrics

Product Metrics refer to the quantitative measurements that help product managers analyze and understand the performance of their products. These metrics help to determine if the product is meeting its goals, identify areas for improvement and make data-driven decisions for the product roadmap.
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Product Metrics
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Product Mission

A product mission is a statement that describes the purpose and goals of a product. It outlines the problem the product solves and the value it delivers to customers.
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Product Mission
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Product Mix Strategy

Product mix strategy refers to a marketing plan that a company uses to determine which products to sell, how to position them in the market, and how to allocate resources to each product based on its potential profitability.
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Product Mix Strategy
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Product Operating Model

"What is a Product Operating Model?" refers to the set of processes and strategies used by a company to ensure successful development, delivery, and maintenance of their products.
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Product Operating Model
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Product Operating Model

A product operating model is the set of processes, tools and activities in a business that enable a product team to develop and support products throughout their lifecycle.
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Product Operating Model
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Product Ops

"Product Ops" is a emerging function in a company's product management team. The role involves improving product development processes, allowing for efficient cross-functional collaboration, and decision-making based on data-driven insights.
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Product Ops
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Product Optimization

Product Optimization is the process of improving the performance and profitability of a company's products through a continuous loop of testing and analysis.
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Product Optimization
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Product Owner

The Product Owner is a role in Scrum responsible for maximizing the value of the product and ensuring that the Scrum team is aligned with the product vision, roadmap, and stakeholders’ needs.
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Product Owner
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Product Planning

Product planning is the process of defining a product strategy and roadmap based on customer and market research, as well as business goals and resources.
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Product Planning
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Product Portfolio Management

Product Portfolio Management is a strategic approach that helps businesses to manage their collection of products or services in a coordinated manner to achieve their objectives.
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Product Portfolio Management
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Product Portfolio Manager

Product Portfolio Manager is a professional responsible for overseeing a company's entire product portfolio, from development and launch to end-of-life.
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Product Portfolio Manager
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Product Positioning

Product positioning is the process of defining the value proposition of a product in relation to its competition and target audience.
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Product Positioning
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Product Prioritization Frameworks

Product Prioritization Frameworks are a set of guidelines or methodologies used by product managers to prioritize features, enhancements, and bug fixes for a product. These frameworks help product managers make data-driven decisions by considering factors such as customer needs, business goals, technical feasibility, and market trends.
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Product Prioritization Frameworks
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Product Process Matrix

Product Process Matrix is a tool used by product managers to assess the potential of a new product or optimize an existing one by analyzing the impact of product and process decisions on cost, speed, quality, and flexibility.
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Product Process Matrix
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Product Profitability

Product Profitability is a measurement of the profitability of a product or group of products calculated by subtracting the total cost of production, marketing and selling from the total revenue generated. The result is the profit margin of a product which can help managers to decide whether to continue the production of the product or to discontinue it.
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Product Profitability
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Product Requirements Document

The Product Requirements Document (PRD) is a written document that outlines the requirements, features, and functionality of a product. It serves as a guide for the development team and stakeholders, ensuring that everyone is aligned on the goals and objectives of the product.
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Product Requirements Document
»

Product Requirements Document (PRD)

A Product Requirements Document (PRD) is a formal document that outlines the requirements, features, and functionality of a product. It serves as a guide for the development team and ensures that all stakeholders are aligned on the product vision and goals.
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Product Requirements Document (PRD)
»

Product Requirements Management

Product Requirements Management refers to the process of identifying, documenting, prioritizing, tracking and managing the requirements, needs and expectations of a product throughout its lifecycle.
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Product Requirements Management
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Product Roadmap

A product roadmap is a high-level visual summary that outlines the vision and direction of a product offering over time. It communicates the why and what behind what you’re building. A roadmap is a guiding strategic document as well as a plan for executing the strategy.
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Product Roadmap
»

Product Sense

Product sense is the ability to understand user needs, identify gaps in the market, and make informed decisions about product development and strategy.
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Product Sense
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Product Specs

Product Specs specify the features, functionalities, and requirements of a product being developed by a team to ensure that it meets the needs of the stakeholders and end-users.
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Product Specs
»

Product Stack

Product Stack refers to a visual representation of all the products offered by a company that are part of its overall product portfolio.
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Product Stack
»

Product Strategist

A product strategist is responsible for developing and executing a long-term product vision and strategy that aligns with a company's overall goals, as well as identifying new market opportunities and enhancing existing products.
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Product Strategist
»

Product Strategy

Product strategy is a long-term plan that outlines how a company will evolve its product offerings to meet specific business goals.
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Product Strategy
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Product Strategy Framework

A product strategy framework is a systematic approach to developing and implementing a plan to achieve long-term success for a product. It involves defining the product vision, identifying target customers, analyzing the market, developing a roadmap, and executing the plan.
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Product Strategy Framework
»

Product Tree

Product Tree refers to a visual representation of a product hierarchy that shows the relationships between the items in a product lineup. It is a useful tool for product managers to organize and plan their product offerings.
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Product Tree
»

Product Vision

Product Vision is a high-level statement that describes the long-term goals and aspirations of a product. It outlines the purpose, target customers, and unique value proposition of the product, and serves as a guiding light for the product development team.
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Product Vision
»

Product Vulnerability

Product vulnerability refers to the susceptibility of a product to risks that can compromise its security, potential harm and reputation.
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Product Vulnerability
»

Product backlog

The product backlog is a prioritized list of features, enhancements, and bug fixes that a product team maintains for a product. It serves as the single source of truth for the product and guides the team's work in delivering value to customers.
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Product backlog
»

Product lifecycle

Product lifecycle refers to the stages a product goes through from its conception to its eventual retirement. These stages include development, introduction, growth, maturity, and decline.
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Product lifecycle
»

Product manager

A product manager is responsible for the strategy, roadmap, and feature definition of a product or product line. They work closely with cross-functional teams, including engineering, design, and marketing, to ensure a product's success in the market.
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Product manager
»

Product owner

The product owner is the person responsible for defining and prioritizing the product backlog and ensuring that the development team delivers the most valuable features and functionality first.
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Product owner
»

Product positioning

Product positioning is the process of identifying a product's unique value proposition and target market, and creating a strategy to communicate that value proposition to the target market in a way that differentiates the product from competitors.
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Product positioning
»

Product roadmap

A product roadmap is a high-level visual summary that outlines the vision and direction of a product offering over time. It communicates the why and what behind what you’re building. A roadmap is a guiding strategic document as well as a plan for executing the strategy.
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Product roadmap
»

Product strategy

Product strategy is a long-term plan for the development and management of a product or product portfolio. It outlines the goals, target market, competitive landscape, and differentiation of the product to ensure its success in the market.
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Product strategy
»

Product vision

Product vision is a clear and compelling description of what a product will become in the future. It outlines the purpose, goals, and direction of the product, and serves as a guide for the product team to make decisions and prioritize tasks.
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Product vision
»

Product-Centric

Product-Centric is a strategic approach to product management that places the product at the center of decision-making and focuses on continuously optimizing the product to achieve business goals.
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Product-Centric
»

Product-Led Growth

Product-Led Growth is a business strategy that focuses on using the product itself as the primary vehicle for customer acquisition, conversion and retention.
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Product-Led Growth
»

Product-Led Organization

Product-Led Organization is a company approach that prioritizes delivering value through the product, with cross-functional product teams focused on customer success and growth.
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Product-Led Organization
»

Product-Market Fit

Product-Market Fit is the stage where a product satisfies the needs of the market it is intended for, resulting in high customer satisfaction and demand.
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Product-Market Fit
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Product-market fit

Product-market fit is the degree to which a product satisfies the demands of the market it is intended for, and is able to gain traction and generate revenue.
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Product-market fit
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Product-market fit matrix

The Product-market fit matrix is a tool used by product managers to evaluate the fit between a product and its target market. It helps to identify the areas where the product needs improvement to better meet the needs of the market.
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Product-market fit matrix
»

Product-market fit survey

A product-market fit survey is a research tool used by product managers to determine how well their product meets the needs of their target market. It involves gathering feedback from customers to identify areas of improvement and ensure that the product is aligned with market demand.
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Product-market fit survey
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Product-market fit survey questions

Product-market fit survey questions are a set of questions designed to gather feedback from potential customers to determine if a product meets their needs and solves their problems. These surveys help product managers understand if their product is a good fit for the market and identify areas for improvement.
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Product-market fit survey questions
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Program Management

Program management refers to the coordination and management of multiple related projects that are aligned with organizational goals and objectives. It involves overseeing interdependent projects, managing shared resources, and ensuring that the collective effort is delivering intended benefits.
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Program Management
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Program Manager

A Program Manager is a professional who oversees a group of related projects to achieve strategic objectives. They are responsible for planning, coordinating, and tracking the program's progress while managing risks and dependencies between the different projects within the program.
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Program Manager
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Project Management

Project Management is the process of planning, organizing, and managing resources to complete a specific project within defined scope, time, and budget constraints.
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Project Management
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Project Manager

A project manager is responsible for planning, executing, and closing projects within an organization. This involves coordinating team members, stakeholders, and resources to ensure projects are completed on time, within budget, and to the satisfaction of all involved parties.
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Project Manager
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Project Roadmap

Project Roadmap is a visual representation of a project's goals, timelines, and deliverables that shows the high-level overview of the project's progress, targets, and milestones.
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Project Roadmap
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Prototyping

Prototyping is the process of creating a preliminary model or sample of a product to test and validate its design, functionality, and usability before the final product is developed and released to the market.
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Prototyping
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Public relations (PR)

Public relations (PR) in Product Management refers to the strategic communication between a company and its stakeholders, including customers, investors, and the media, with the goal of building and maintaining a positive image and reputation for the company and its products.
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Public relations (PR)
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Quality Assurance

Quality Assurance in Product Management refers to the process of ensuring that a product meets the desired level of quality and performance before it is released to the market. This involves testing the product for defects, identifying areas for improvement, and making necessary changes to ensure customer satisfaction.
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Quality Assurance
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Quality Assurance (QA):

Quality Assurance (QA) in Product Management refers to the process of ensuring that a product meets the required quality standards and specifications. It involves testing the product for defects, identifying areas for improvement, and implementing corrective measures to enhance the product's quality.
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Quality Assurance (QA):
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Quality Function Deployment (QFD)

Quality Function Deployment (QFD) is a project management methodology used to transform customer needs and requirements into functional design specifications for products or services.
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Quality Function Deployment (QFD)
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Quality Function Deployment (QFD):

Quality Function Deployment (QFD) is a product management technique that helps in translating customer requirements into technical specifications for a product or service. It involves a structured approach to identify customer needs, prioritize them, and align them with the product development process.
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Quality Function Deployment (QFD):
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Quantitative Analysis

Quantitative Analysis in Product Management refers to the use of numerical data and statistical methods to measure and analyze product performance, customer behavior, and market trends.
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Quantitative Analysis
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Quick Wins

Quick Wins refer to small, achievable goals that can be accomplished quickly and easily by a product team. These wins can help build momentum and confidence, and can be used to demonstrate progress to stakeholders.
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Quick Wins
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RICE Scoring

RICE Scoring is a product management framework used to prioritize features or projects based on their potential impact, confidence in the outcome, and the resources required to implement them. RICE stands for Reach, Impact, Confidence, and Effort.
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RICE Scoring
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RICE Scoring Model

RICE Scoring Model is a prioritization framework used by product managers to evaluate potential initiatives in terms of reach, impact, confidence, and effort.
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RICE Scoring Model
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Rapid Application Development (RAD)

Rapid Application Development (RAD) is a software development methodology that emphasizes iterative prototyping and quick feedback cycles to deliver applications in a fraction of the time traditional methods would take.
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Rapid Application Development (RAD)
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Rapid Experimentation

Rapid experimentation is an iterative process used in product management to test new ideas, features or products quickly and efficiently, usually via A/B testing or other scientific methods.
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Rapid Experimentation
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Rapid Prototyping

Rapid Prototyping is the process of quickly creating a working model of a product or feature in order to test and validate its design and functionality before investing significant time and resources into development.
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Rapid Prototyping
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Rational Product Management

Rational Product Management is a systematic approach to managing product development and release by analyzing data, measuring performance, and optimizing resources.
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Rational Product Management
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Real Options

Real Options is a concept in Product Management that refers to the ability to make decisions based on the value of future opportunities, rather than just the value of present options.
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Real Options
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Refactoring

Refactoring is the process of restructuring existing code without changing its external behavior to improve its readability, maintainability, and performance.
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Refactoring
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Regression Testing

Regression Testing is the process of testing changes made to a product to ensure that previously working functionality has not been impacted. It involves re-executing test cases that were previously passed to ensure that they still pass after the changes have been made.
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Regression Testing
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Release Demo

Release Demo is the presentation of the latest version of a software or product to stakeholders, customers, and end-users.
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Release Demo
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Release Management

Release Management is the process of planning, scheduling, coordinating, and controlling the deployment of software releases to production environments, ensuring that the release is delivered on time, within budget, and with the desired quality.
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Release Management
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Release Notes

Release Notes are a document that outlines the changes, bug fixes, and new features included in a software release. They are typically provided to users or customers to inform them of what has been updated in the product.
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Release Notes
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Release Plan

A release plan is a high-level overview of the features or capabilities that a product or service will deliver over multiple releases, typically spanning several months to a year. It outlines the timeline, scope, and objectives of each release and provides guidance to the development team for planning and execution.
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Release Plan
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Release plan

A release plan is a document that outlines the schedule and scope of a product release, including the features and functionality that will be included in the release, the timeline for development and testing, and any dependencies or risks that may impact the release.
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Release plan
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Release train

A release train is a planning and delivery mechanism used in Agile software development that aligns multiple teams to a common release schedule. It ensures that all teams are working towards the same goal and that the product is delivered on time and with high quality.
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Release train
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Release window

Release window refers to a specific period of time during which a product or software release is scheduled to be launched. It is a predetermined timeframe that is agreed upon by the product management team and stakeholders to ensure that the release is delivered on time and meets the desired quality standards.
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Release window
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Requirements Analysis

Requirements Analysis is the process of identifying, documenting, and prioritizing the needs and wants of stakeholders in order to develop a product that meets their expectations and requirements.
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Requirements Analysis
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Requirements Gathering

Requirements Gathering is the process of identifying, analyzing, and documenting the needs and constraints of stakeholders for a product or project, in order to guide the development and delivery of a successful solution.
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Requirements Gathering
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Requirements Traceability Matrix

A Requirements Traceability Matrix (RTM) is a document used to track and manage the relationship between requirements and other artifacts throughout the product development lifecycle.
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Requirements Traceability Matrix
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Resource Allocation

Resource allocation in product management refers to the process of assigning and distributing resources, such as time, money, and personnel, to various tasks and projects in order to optimize productivity and achieve business goals.
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Resource Allocation
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Responsive Design

Responsive Design is an approach to web design that ensures a website is easily viewable and usable on any device, regardless of screen size or orientation.
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Responsive Design
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Retention

Retention refers to the ability of a company to keep existing customers engaged and loyal to their brand.
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Retention
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Retention Rate

Retention Rate is the percentage of customers or users who continue to use a product or service over a given period of time. It is a key metric for measuring customer loyalty and the effectiveness of a company's efforts to retain customers.
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Retention Rate
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Retrospective

Retrospective is a product management technique where the team reflects on the recent sprint or project to identify what went well, what didn't go well, and how to improve in the future.
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Retrospective
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Return on Investment (ROI)

Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. It measures the amount of return on an investment relative to the investment's cost.
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Return on Investment (ROI)
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Revenue Growth

Revenue Growth refers to the increase in a company's income over a period of time, typically measured in quarters or years. It is a key metric for evaluating a company's financial health and success.
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Revenue Growth
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Revenue Model

A revenue model is a framework for generating income from a product or service. It outlines the pricing strategy, target market, and revenue streams for a product or service.
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Revenue Model
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Risk Management

Risk Management in Product Management refers to the process of identifying, assessing, and mitigating potential risks that may impact the success of a product. It involves analyzing the likelihood and impact of risks and developing strategies to minimize their effects.
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Risk Management
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Roadmap

A roadmap is a high-level visual representation of a product's strategic direction, outlining the goals and objectives of the product over time. It provides a framework for decision-making and helps align stakeholders around a common vision.
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Roadmap
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Roadmap Milestones

Roadmap milestones are specific goals or objectives that a product team aims to achieve at a certain point in time. These milestones help to track progress and ensure that the team is on track to meet the overall product roadmap.
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Roadmap Milestones
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Roadmap Revolution

Roadmap Revolution is a product management methodology that focuses on creating a strategic product roadmap that aligns with the company's overarching goals and objectives.
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Roadmap Revolution
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Roadmap theme

A Roadmap theme is a high-level category or area of focus within a product roadmap that helps to organize and prioritize initiatives and goals. It provides a framework for product managers to communicate the strategic direction of the product to stakeholders.
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Roadmap theme
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Roadmapping Tool

A Roadmapping Tool is a software used by product managers to develop a plan of action and prioritize the features and functionalities of a product.
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Roadmapping Tool
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Root Cause Analysis

Root Cause Analysis is a problem-solving technique used to identify the underlying cause of a problem or issue. It involves investigating the symptoms of a problem and tracing them back to their source in order to address the root cause and prevent the problem from recurring.
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Root Cause Analysis
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Runbook

A runbook is a document or set of instructions that describe how to carry out a particular process or procedure. In product management, a runbook may be used to outline the steps required to launch a new product or to manage ongoing product operations.
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Runbook
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SMART Goal Setting

SMART goal setting is a technique for creating well-defined goals that are specific, measurable, achievable, relevant, and time-bound.
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SMART Goal Setting
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SWOT Analysis

SWOT Analysis is a strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats of a product or business. It helps product managers to make informed decisions and develop effective strategies.
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SWOT Analysis
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SWOT analysis

SWOT analysis is a strategic planning technique used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of a product or business. It helps product managers to make informed decisions and develop effective strategies.
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SWOT analysis
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SaaS

SaaS (Software as a Service) is a software delivery model where the software is hosted on a cloud-based server and accessed through the internet, allowing users to access the software from anywhere with an internet connection.
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SaaS
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Sales

Sales in Product Management refers to the process of selling the product to customers, which involves identifying potential customers, understanding their needs, and persuading them to make a purchase.
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Sales
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Sales Enablement

Sales Enablement is the process of providing sales teams with the resources and tools they need to effectively engage with customers and close deals.
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Sales Enablement
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Sales Funnel

A sales funnel is a visual representation of the customer journey, from initial awareness of a product or service to the final purchase. It outlines the different stages a potential customer goes through before making a purchase, and helps businesses to understand and optimize their sales process.
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Sales Funnel
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Sales funnel

A sales funnel is a visual representation of the customer journey, from initial awareness of a product or service to eventual conversion. It outlines the various stages in the buying process, and helps businesses to track the progress of their leads and identify areas for improvement.
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Sales funnel
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Scalability

Scalability refers to the ability of a product or system to handle increasing amounts of work or traffic without compromising performance or reliability.
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Scalability
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Scaled Agile Framework

Scaled Agile Framework (SAFe) is a methodology for managing and coordinating large-scale projects involving multiple Agile teams.
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Scaled Agile Framework
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Scope Creep

Scope creep refers to the gradual, uncontrolled expansion of a project's goals and deliverables beyond its original scope.
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Scope Creep
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Scrum

Scrum is an agile framework for managing and completing complex projects. It emphasizes teamwork, collaboration, and iterative progress towards a well-defined goal.
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Scrum
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Scrum Agile Framework

Scrum Agile Framework is a methodology that enables teams to work collaboratively, adapt to change, and produce high-quality results.
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Scrum Agile Framework
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Scrum Master

A Scrum Master is a facilitator for the Scrum team, responsible for ensuring that the team adheres to Scrum values, practices, and rules.
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Scrum Master
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Scrum Meeting

Scrum Meeting is a daily meeting in agile software development where team members discuss progress, plan for the day's work, and address issues.
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Scrum Meeting
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Scrum artifact

A Scrum artifact is a tangible and visible item created during the Scrum process, such as the product backlog, sprint backlog, and increment. These artifacts help the Scrum team to plan, track progress, and communicate effectively.
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Scrum artifact
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Scrum event

Scrum event is a time-boxed event in the Scrum framework where the team plans, inspects, and adapts their work. It includes Sprint Planning, Daily Scrum, Sprint Review, and Sprint Retrospective.
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Scrum event
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Scrum master

A Scrum master is a facilitator for an agile development team. They are responsible for ensuring that the team follows Scrum processes, and that the team is productive, and that the team is continuously improving.
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Scrum master
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Scrum team

A Scrum team is a cross-functional group of individuals who work together to deliver a potentially shippable product increment at the end of each sprint. The team is self-organizing and responsible for managing their own work and progress towards the sprint goal.
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Scrum team
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Scrumban

Scrumban is a hybrid methodology that combines aspects of Scrum and Kanban project management frameworks. It aims to provide flexibility while still retaining elements of Agile methodologies.
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Scrumban
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Service Level Agreement (SLA)

A Service Level Agreement (SLA) is a contract between a service provider and a customer that outlines the level of service that will be provided, including metrics such as uptime, response time, and resolution time. It also includes consequences for failing to meet the agreed-upon service levels.
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Service Level Agreement (SLA)
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Shadow IT

Shadow IT refers to the use of technology applications, systems or services that are not approved by an organization's IT department but are used by employees for work-related purposes. These unapproved technologies are often brought into the organization by individual employees either for convenience, productivity or because the IT department is too slow in delivering the required technology solutions.
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Shadow IT
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Shape Up Method

The Shape Up Method is a product development framework created by Basecamp that emphasizes problem solving and team collaboration while also prioritizing flexibility and autonomy for teams.
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Shape Up Method
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Shipyard Engine

Shipyard Engine is an open-source tool used for deploying and managing Docker containers.
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Shipyard Engine
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Six Sigma

Six Sigma is a data-driven methodology used to improve business processes by identifying and removing the causes of defects and minimizing variability in manufacturing and business processes.
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Six Sigma
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Social Media Marketing

Social Media Marketing is the process of promoting a product or service through various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It involves creating and sharing content, engaging with followers, and running targeted advertising campaigns to increase brand awareness and drive sales.
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Social Media Marketing
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Social media marketing

Social media marketing is the process of promoting a product or service through social media platforms such as Facebook, Twitter, and Instagram. It involves creating and sharing content, engaging with followers, and analyzing metrics to improve marketing strategies.
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Social media marketing
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Software Development Life Cycle (SDLC)

The Software Development Life Cycle (SDLC) is a process used by software development teams to design, develop, test, and deploy high-quality software. It typically includes stages such as planning, requirements gathering, design, coding, testing, and maintenance.
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Software Development Life Cycle (SDLC)
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Sprint

A sprint is a time-boxed period of product development where a cross-functional team works to complete a set amount of work, typically lasting 1-4 weeks. The goal of a sprint is to deliver a potentially shippable product increment.
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Sprint
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Sprint Backlog

A Sprint Backlog is the set of items that a development team has committed to delivering during a sprint or iteration. These items are typically user stories or tasks and are based on the priorities set by the product owner.
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Sprint Backlog
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Sprint Goal

The Sprint Goal is a short term objective set for a Scrum team to achieve during a specific sprint, based on the Product Goal.
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Sprint Goal
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Sprint Planning

Sprint Planning is a Product Management term that refers to the process of planning and prioritizing work for a specific period of time, usually 1-4 weeks, in order to achieve a set of goals or objectives. It involves the Product Manager and the development team collaborating to determine what work will be done during the sprint, how it will be done, and what resources will be required.
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Sprint Planning
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Sprints

Sprints are time-boxed periods of work, usually one to four weeks long, during which a product team focuses on completing a specific set of tasks. Sprints are a key component of the Agile development methodology.
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Sprints
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Stakeholder

A stakeholder is any individual or group that has an interest in the success of a product, including customers, employees, investors, partners, and suppliers.
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Stakeholder
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Stakeholder Analysis

Stakeholder analysis refers to the process of identifying key stakeholders, understanding their needs and concerns, and developing strategies to engage and manage their expectations.
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Stakeholder Analysis
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Stakeholder Management

Stakeholder management is the practice of identifying all stakeholders who are affected by a business or project and developing strategies to communicate and engage with them effectively.
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Stakeholder Management
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Standup

Standup is a daily scrum meeting held by product teams to discuss progress, plans, and challenges on their tasks and projects.
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Standup
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Story Mapping

Story Mapping is a Agile product management technique used to visualize and prioritize user stories based on customer experience and product goals
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Story Mapping
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Story Points

Story Points represent the effort required to complete a user story based on complexity, uncertainty, and other factors.
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Story Points
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Storyboarding

Storyboarding is a visual tool used in product management to illustrate user journeys, workflows, and features. It involves creating a series of sketches or images that depict the various stages of a user's interaction with a product or service.
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Storyboarding
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Strategic Planning

Strategic Planning in Product Management is the process of defining the long-term goals and objectives of a product, and developing a roadmap to achieve those goals through a series of actionable steps.
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Strategic Planning
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Success Metrics

Success Metrics are quantifiable measurements used to evaluate the success of a product or feature. These metrics can include user engagement, revenue, customer satisfaction, and other key performance indicators (KPIs).
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Success Metrics
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Sunk Cost

Sunk Cost is a cost that has already been incurred and cannot be recovered, regardless of future outcomes.
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Sunk Cost
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Surveys

Surveys are a research method used by product managers to gather feedback from customers and stakeholders. They typically involve a set of questions designed to collect data on user preferences, behaviors, and opinions, which can then be used to inform product development decisions.
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Surveys

System Integration

System Integration is the process of connecting different subsystems or components within a larger system to work together seamlessly. It involves ensuring that all the components are compatible and can communicate with each other effectively.
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System Integration

Target Market

Target Market refers to a specific group of consumers or businesses that a product or service is intended to serve. It is the segment of the overall market that a company has decided to focus its marketing efforts on in order to maximize sales and profitability.
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Target Market

Team Management

Team Management in Product Management refers to the process of overseeing and coordinating the work of a team of individuals to achieve the goals and objectives of a product. It involves assigning tasks, setting deadlines, providing feedback, and ensuring effective communication within the team.
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Team Management

Technical Debt

Technical Debt is a metaphorical term used in software development to describe the accumulated cost of maintaining and fixing code that was written quickly and without proper consideration for long-term maintainability. It is the cost of taking shortcuts in the development process that will eventually need to be paid back with interest.
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Technical Debt

Technical Product Manager

A Technical Product Manager is responsible for managing the development, launch, and maintenance of technology-based products. They have both technical and business expertise and are responsible for bridging the gap between the development team and business stakeholders.
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Technical Product Manager

Technical Specifications

Technical Specifications refer to a detailed description of the technical requirements and features of a product, including dimensions, materials, performance standards, and other technical details necessary for the development and production of the product.
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Technical Specifications

Test Cases

Test Cases are a set of conditions or variables under which a product or system is tested to ensure its functionality and quality. They are designed to validate that the product meets the requirements and specifications outlined in the product roadmap and design documents.
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Test Cases

Test Driven Development (TDD)

Test Driven Development (TDD) is a software development process where tests are written before the code is developed. The tests are used to guide the development process and ensure that the code meets the requirements specified by the tests.
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Test Driven Development (TDD)

The 4 Ds of Time Management

The 4 Ds of Time Management is a popular method for prioritizing tasks based on their urgency and importance.
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The 4 Ds of Time Management

The User Is Drunk

The User Is Drunk is a design and testing technique used in product management to ensure user-friendliness and simplicity of products.
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The User Is Drunk

Theme

A theme is a high-level strategic objective or goal that a product team works towards, often spanning multiple releases or sprints. It provides a unifying vision for the product and helps guide decision-making and prioritization.
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Theme

Thought Leadership

Thought Leadership refers to the process of establishing oneself or one's company as an expert in a particular industry or field by creating and sharing innovative ideas, insights, and perspectives through various channels such as blogs, social media, and public speaking.
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Thought Leadership

Time-to-Market (TTM)

Time-to-Market (TTM) is the amount of time it takes for a product to be developed, tested, and released to the market. It is a critical metric for product management as it directly impacts a product's success and competitiveness.
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Time-to-Market (TTM)

Timeline Roadmap

Timeline Roadmap is a visual representation of the project timeline indicating key milestones and deadline dates for each phase of the project’s lifecycle.
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Timeline Roadmap

Top of Funnel

Top of Funnel refers to the initial stage of the customer journey where potential customers become aware of a product or service. It involves creating brand awareness and generating leads through various marketing channels such as social media, advertising, and content marketing.
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Top of Funnel

Top-Down Product Strategy

Top-Down Product Strategy is the process of creating a product roadmap that begins with a high-level vision and eventually drills down to specific features and tasks.
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Top-Down Product Strategy

Top-down Product Strategy

Top-down Product Strategy is a product management approach that starts with the company's overall business goals and then works downwards to determine the product strategy that will help achieve those goals.
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Top-down Product Strategy

Total Addressable Market (TAM)

Total Addressable Market (TAM) refers to the total market demand for a product or service, which includes all potential customers or users within a given geographical area or industry. It represents the maximum revenue opportunity available to a company if they were to capture 100% market share.
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Total Addressable Market (TAM)

Trade show marketing

Trade show marketing refers to the process of promoting a product or service through exhibitions, conferences, and other events where businesses showcase their offerings to potential customers and partners.
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Trade show marketing

Trade-Offs

Trade-offs in Product Management refer to the decisions made between two or more options, where choosing one option means sacrificing another. It involves weighing the pros and cons of each option and selecting the one that best aligns with the product goals and objectives.
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Trade-Offs

Training

Training in Product Management refers to the process of educating and developing the skills of product managers to effectively manage the product lifecycle, understand customer needs, and make data-driven decisions.
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Training

Transactional Email

Transactional Email refers to automated emails that are triggered by specific user actions or events, such as a welcome email after signing up for a service or a receipt after making a purchase. These emails are typically personalized and contain important information related to the user's interaction with the product or service.
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Transactional Email

Transparency

Transparency in Product Management refers to the practice of openly sharing information about the product development process, including goals, progress, and challenges, with stakeholders such as customers, team members, and executives.
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Transparency

Tribe Model Management

Tribe Model Management is a product management model that organizes teams of managers and designers around specific product areas or features.
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Tribe Model Management

Trust

Trust in Product Management refers to the confidence and reliance that customers, stakeholders, and team members have in the product manager's decisions, actions, and leadership. It is built through transparency, consistency, and accountability.
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Trust

Turnover Rate

Turnover rate refers to the percentage of employees who leave an organization during a certain period of time.
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Turnover Rate

UX Designer

A UX designer is a professional responsible for designing the user experience of a product, often working closely with product managers and developers. They typically create wireframes, prototypes, and conduct research to inform design decisions.
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UX Designer

Unique Selling Proposition

Unique Selling Proposition (USP) is a marketing strategy used to differentiate a product from its competitors by identifying unique features that make it stand apart in the market.
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Unique Selling Proposition

Unique Selling Proposition (USP)

Unique Selling Proposition (USP) is a marketing concept that refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. It is a clear statement that describes the benefit of a product, service or brand, and how it is different from the competition.
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Unique Selling Proposition (USP)

Upselling

Upselling is a sales technique where a product manager persuades a customer to purchase a more expensive or upgraded version of a product they are already interested in buying.
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Upselling

Uptime

Uptime refers to the amount of time that a system or service is operational and available for use. It is often used as a measure of reliability and is typically expressed as a percentage of total time. For example, a system with 99.9% uptime would be available for use 99.9% of the time.
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Uptime

Usability Testing

Usability Testing is the process of evaluating a product or service by testing it with representative users to determine how easy or difficult it is to use, and identifying areas for improvement.
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Usability Testing

Usability testing

Usability testing is the process of evaluating a product or service by testing it with representative users to determine how easy or difficult it is to use.
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Usability testing

Use Case

A use case is a description of a specific scenario or situation in which a product or feature is used by a user to achieve a goal or solve a problem.
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Use Case

User Acquisition

User Acquisition refers to the process of acquiring new users or customers for a product or service through various marketing and advertising channels.
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User Acquisition

User Adoption

User Adoption refers to the process of getting users to accept and use a new product or feature. It involves understanding user needs, providing clear communication and training, and addressing any barriers to adoption.
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User Adoption

User Behavior Analytics (UBA)

User Behavior Analytics (UBA) is the process of collecting and analyzing data on how users interact with a product or service, in order to gain insights into their behavior and preferences. This information can be used to improve the user experience and drive product development decisions.
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User Behavior Analytics (UBA)

User Engagement

User Engagement refers to the level of interaction and involvement that users have with a product or service. It measures how much users are using and enjoying the product, and can be used to inform product development decisions.
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User Engagement

User Experience

User Experience or UX refers to the overall experience a user has while interacting with a product, system, or application.
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User Experience

User Experience (UX)

User Experience (UX) refers to the overall experience a user has while interacting with a product or service, including ease of use, accessibility, and satisfaction.
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User Experience (UX)

User Flow

User Flow refers to the path a user takes through a product or website to complete a specific task or achieve a particular goal. It maps out the steps a user takes, including their interactions with various elements of the product, to identify potential pain points and areas for improvement.
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User Flow

User Interface

User Interface refers to the graphical and visual elements of an application or software that enable users to interact and navigate with the product effectively and efficiently.
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User Interface

User Interface (UI)

User Interface (UI) refers to the visual and interactive components of a product that enable users to interact with it. This includes elements such as buttons, menus, forms, and other graphical elements that allow users to navigate and control the product.
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User Interface (UI)

User Journey

User Journey refers to the complete path a user takes while interacting with a product or service, from initial awareness to final conversion. It involves understanding the user's needs, motivations, and pain points at each stage of the journey and designing the product accordingly.
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User Journey

User Journey Map

A User Journey Map is a visual representation of the steps a user takes to achieve a specific goal while interacting with a product or service. It helps product managers understand the user's experience and identify pain points, opportunities for improvement, and areas for innovation.
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User Journey Map

User Needs

User Needs refer to the requirements and expectations of the end-users of a product or service. These needs are identified through research and analysis, and are used to guide the development and improvement of the product or service.
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User Needs

User Persona

A user persona is a fictional representation of a target user group that helps product managers understand the needs, behaviors, and goals of their users. It is based on research and data and is used to guide product development decisions.
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User Persona

User Requirements

User Requirements refer to the specific needs and expectations of the end-users for a product or service. These requirements are gathered through research and analysis and serve as the foundation for product development and design.
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User Requirements

User Research

User Research is the process of gathering insights and feedback from users to understand their needs, behaviors, and preferences. This information is used to inform product decisions and improve the user experience.
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User Research

User Stories

User Stories are short, simple descriptions of a feature told from the perspective of an end user. They are used to capture user requirements and help product teams understand what the user needs and wants.
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User Stories

User Story

A user story is a concise, simple description of a feature or functionality from the perspective of an end user. It is used in Agile software development to capture the user's requirements and needs, and serves as a basis for development and testing.
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User Story

User Story Refinement

User story grooming is the process of reviewing and refining user stories to ensure they are clear, concise, and ready for development. This involves breaking down stories into smaller, more manageable tasks, estimating effort, and prioritizing work.
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User Story Refinement

User Testing

User Testing is the process of evaluating a product or feature by testing it with representative users to gather feedback and uncover usability issues.
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User Testing

User acceptance testing (UAT)

User acceptance testing (UAT) is the process of testing a product or service by the end-users to ensure that it meets their needs and requirements before it is released to the market.
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User acceptance testing (UAT)

User experience (UX)

User experience (UX) refers to the overall experience a user has when interacting with a product or service, including ease of use, accessibility, and satisfaction.
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User experience (UX)

User flow

User flow refers to the path a user takes through a product or website to complete a specific task. It includes all the steps, actions, and decisions a user makes along the way, from initial entry to final exit.
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User flow

User flow diagram

A user flow diagram is a visual representation of the steps a user takes to complete a task or achieve a goal on a website or application. It maps out the user's journey from start to finish, highlighting key actions, decision points, and potential roadblocks along the way.
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User flow diagram

User focus group

A user focus group is a market research technique used by product managers to gather feedback and insights from a group of users about a product or service. The group is typically moderated and the feedback is used to inform product development decisions.
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User focus group

User interface (UI)

User interface (UI) refers to the visual and interactive elements of a product that enable users to interact with it. This includes buttons, menus, forms, and other graphical elements that allow users to navigate and perform tasks within the product.
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User interface (UI)

User interview

A user interview is a qualitative research method used in product management to gather insights and feedback from users about their experiences, needs, and preferences. It involves asking open-ended questions and actively listening to the user's responses.
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User interview

User journey map

A user journey map is a visual representation of the steps a user takes to achieve a goal or complete a task on a product or service. It helps product managers understand the user experience and identify pain points and opportunities for improvement.
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User journey map

User research

User research is the process of gathering insights and feedback from users to understand their needs, behaviors, and preferences. This information is used to inform product development decisions and improve the user experience.
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User research

User research methods

User research methods refer to the techniques and tools used by product managers to gather insights about the needs, behaviors, and preferences of their target users. These methods can include surveys, interviews, usability testing, and analytics, among others.
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User research methods

User story

A user story is a short, simple description of a feature told from the perspective of the person who desires the new capability, usually a user or customer of the system. It typically follows a simple template: 'As a [type of user], I want [some goal] so that [some reason].'
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User story

User story acceptance criteria

User story acceptance criteria are a set of conditions that a user story must meet to be considered complete and accepted by the product owner. These criteria define the boundaries of the story and ensure that it meets the needs of the user and the business.
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User story acceptance criteria

User story estimation

User story estimation is the process of assigning a relative size or effort to a user story, typically using a point system, in order to help the product team plan and prioritize work.
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User story estimation

User story map

A user story map is a visual representation of the user journey that helps product managers organize and prioritize features based on user needs and goals. It consists of a series of user stories arranged in a logical flow to provide a holistic view of the product and its functionality.
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User story map

User story points

User story points are a unit of measure used in agile software development to estimate the complexity of a user story. They are based on the amount of effort required to complete a task and are used to help the development team plan and prioritize their work.
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User story points

User story splitting

User story splitting is the process of breaking down a large user story into smaller, more manageable pieces that can be completed in a single sprint. This allows for more accurate estimation and better tracking of progress.
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User story splitting

User survey

A user survey is a research method used by product managers to gather feedback from users about their experiences with a product or service. It typically involves a set of questions that are designed to elicit specific information about user needs, preferences, and pain points.
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User survey

User survey questions

User survey questions are a set of questions designed to gather feedback and insights from users about a product or service. These questions can be used to identify user needs, preferences, and pain points, and can help inform product development decisions.
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User survey questions

User testing

User testing is the process of evaluating a product or service by testing it with representative users to gather feedback and improve usability. It involves observing users as they interact with the product and collecting data on their behavior and feedback.
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User testing

User testing methods

User testing methods are techniques used by product managers to evaluate the usability and effectiveness of a product by observing how users interact with it. These methods include surveys, interviews, A/B testing, and usability testing.
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User testing methods

User-Centered Design

User-Centered Design is a product management approach that prioritizes the needs and preferences of the end user throughout the design and development process, with the goal of creating products that are intuitive, efficient, and enjoyable to use.
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User-Centered Design

User-centered design

User-centered design is an approach to product development that focuses on understanding the needs and behaviors of users in order to create products that are intuitive, easy to use, and meet their needs.
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User-centered design

Validation

Validation in Product Management refers to the process of testing and verifying that a product or feature meets the needs and expectations of the target market, and is aligned with the overall product strategy and goals.
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Validation

Value Proposition

A value proposition is a statement that describes the unique benefit that a product or service provides to its customers and how it solves their problems or meets their needs in a way that is better than the competition.
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Value Proposition

Value Proposition Canvas

The Value Proposition Canvas is a tool used by product managers to analyze and design the value proposition of a product or service. It helps to identify the customer's needs, pains, and gains, and how the product can address them, while also considering the company's capabilities and resources.
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Value Proposition Canvas

Value vs. Complexity

Value vs. Complexity is the process of weighing the benefits of a product or feature against the effort needed to build and maintain it.
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Value vs. Complexity

Vanity Metrics

Vanity Metrics are data points that give the illusion of success but do not accurately measure the impact of a product or feature. These metrics often focus on surface-level engagement and can be misleading in terms of actual user behavior and business outcomes.
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Vanity Metrics

Velocity

Velocity is a metric used in Agile product management to measure the amount of work completed in a given time period. It is calculated by dividing the total amount of work completed by the time taken to complete it.
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Velocity

Vendor Management

Vendor Management is the process of managing relationships with third-party vendors who provide goods and/or services to a company. This includes selecting vendors, negotiating contracts, monitoring performance, and ensuring compliance with legal and regulatory requirements.
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Vendor Management

Venture Capital (VC)

Venture Capital (VC) is a type of private equity financing provided by investors to startups and early-stage companies with high growth potential. In exchange for funding, the investors receive equity in the company and often play an active role in its management and decision-making processes.
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Venture Capital (VC)

Version Control

Version control is a system that manages changes to a product's source code or other files, allowing multiple people to work on the same files without overwriting each other's changes. It tracks changes, allows for rollbacks, and ensures that everyone is working on the most up-to-date version of the product.
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Version Control

Video Marketing

Video Marketing is a marketing strategy that involves creating and sharing videos to promote a product or service, increase brand awareness, and engage with customers. It can be used for various purposes such as product demos, customer testimonials, and social media ads.
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Video Marketing

Viewport

Viewport refers to the visible area of a web page that is displayed on a device's screen. It is the part of the web page that a user can see without scrolling. The size of the viewport varies depending on the device and screen size.
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Viewport

Viral Marketing

Viral Marketing is a marketing strategy that utilizes social media and other online platforms to spread information about a product or service through word-of-mouth and social sharing, with the goal of creating a self-replicating viral effect that rapidly spreads the message to a large audience.
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Viral Marketing

Virtual Reality (VR)

Virtual Reality (VR) is a computer-generated simulation of a three-dimensional environment that can be interacted with in a seemingly real or physical way, using special electronic equipment such as a headset with a screen or gloves fitted with sensors.
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Virtual Reality (VR)

Vision Statement

A vision statement is a concise and inspirational statement that outlines the long-term aspirations and goals of a company or product. It serves as a guiding principle for decision-making and helps align stakeholders towards a common goal.
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Vision Statement

Visitor Behavior

Visitor Behavior refers to the actions and interactions of users on a website or application, including clicks, navigation paths, and engagement metrics. Understanding visitor behavior is crucial for product managers to optimize user experience and drive conversions.
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Visitor Behavior

Visualization

Visualization in Product Management refers to the process of creating visual representations of data or information to help stakeholders understand complex concepts and make informed decisions.
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Visualization

Voice of Customer (VOC)

Voice of Customer (VOC) is a product management technique that involves gathering feedback and insights directly from customers to understand their needs, preferences, and pain points. This information is used to inform product development and improve the overall customer experience.
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Voice of Customer (VOC)

Voice of Customer (VoC)

Voice of Customer (VoC) refers to the process of capturing and analyzing customer feedback, preferences, and expectations to improve a product or service.
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Voice of Customer (VoC)

Vulnerability Scanning

Vulnerability Scanning is the process of identifying security vulnerabilities in a system or network by scanning it with automated tools. It helps in identifying potential weaknesses that can be exploited by attackers and provides recommendations for remediation.
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Vulnerability Scanning

WIP (Work in Progress)

WIP (Work in Progress) refers to any task or project that is currently being worked on but has not yet been completed. It is a measure of the amount of unfinished work in a product development process.
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WIP (Work in Progress)

Waterfall

Waterfall refers to a traditional project management approach that follows a sequential process. In this approach, each stage must be completed before moving onto the next one, making it difficult to make changes once work has begun.
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Waterfall

Waterfall Methodology

The Waterfall Methodology is a linear project management approach where progress flows in one direction through a sequence of stages, with each stage dependent on the completion of the previous one.
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Waterfall Methodology

Web Analytics

Web Analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.
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Web Analytics

Web Design

Web Design refers to the process of creating the visual layout and user interface of a website, including the use of typography, color schemes, and graphics to enhance the user experience.
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Web Design

Web Development

Web Development refers to the process of creating and maintaining websites, including aspects such as web design, web programming, and web content management.
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Web Development

Web Hosting

Web Hosting is a service that allows individuals and organizations to make their website accessible via the World Wide Web. It involves storing website files on a server and making them available to visitors online.
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Web Hosting

Web Scraping

Web Scraping is the process of extracting data from websites using automated software. It involves analyzing the HTML structure of a website and programmatically extracting relevant information.
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Web Scraping

Webhook

A webhook is a way for an application to provide other applications with real-time information by sending a POST request to a specified URL when a certain event occurs.
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Webhook

Webinar

A webinar is a live or pre-recorded online seminar or presentation that is delivered over the internet. It allows participants to interact with the presenter and other attendees in real-time through chat or Q&A features.
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Webinar

Weighted Scoring

Weighted Scoring is a product management technique that assigns a numerical value to each feature or requirement based on its importance to the overall product strategy. These values are then multiplied by a weight factor to calculate a score for each feature, which helps prioritize development efforts.
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Weighted Scoring

Weighted Shortest Job First (WSJF)

Weighted Shortest Job First (WSJF) is a prioritization technique used in agile product management to ensure that the highest value work is being worked on first based on a set of factors.
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Weighted Shortest Job First (WSJF)

What is a Backlog

A backlog is a prioritized list of features, bugs, and technical tasks that need to be addressed in a software development project.
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What is a Backlog

Whiteboard

A whiteboard is a flat, white surface used for brainstorming, planning, and visualizing ideas. It is commonly used in product management to facilitate collaboration and communication among team members.
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Whiteboard

Wiki

Wiki is a collaborative website that allows users to create, edit, and link pages together. It is a useful tool for product management teams to document and share information about products, features, and processes.
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Wiki

Win-Loss Analysis

Win-Loss Analysis is a process of gathering and analyzing feedback from customers who have either chosen to buy a product (win) or not (loss), in order to improve the product and sales strategy.
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Win-Loss Analysis

Wireframe

A wireframe is a visual representation of a product's layout and functionality, typically used in the early stages of product development to communicate design ideas and user flow.
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Wireframe

Wireframing

Wireframing is the process of creating a visual representation of a product's layout and functionality, typically using simple shapes and lines to depict the various elements and interactions. It is used to communicate design ideas and facilitate collaboration between designers, developers, and stakeholders.
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Wireframing

Wizard of Oz Testing

Wizard of Oz Testing is a technique used in product management where a prototype of a product is tested with users by simulating the full product experience through a human 'wizard' who manually performs the actions that the final product would automate.
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Wizard of Oz Testing

Workflow

Workflow refers to the series of steps or tasks that are required to complete a specific process or project. It involves the coordination of different teams and individuals to ensure that each step is completed efficiently and effectively.
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Workflow

Working Backwards (Used by Amazon)

Working Backwards is a product management technique used by Amazon where the team starts with the customer and works backwards to define the product, its features, and requirements.
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Working Backwards (Used by Amazon)

Workload

Workload in Product Management refers to the amount of work that a product manager or team is responsible for completing within a given period of time. This includes tasks such as prioritizing features, managing timelines, and communicating with stakeholders.
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Workload

eXtreme Programming (XP)

eXtreme Programming (XP) is a software development methodology that aims to improve software quality and responsiveness to changing customer requirements through frequent release cycles, continuous testing, and customer involvement.
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eXtreme Programming (XP)