Product Management Glossary

The Eisenhower Matrix is a decision-making tool used in product management, based on the urgency and importance of tasks.

Email marketing is a digital marketing strategy that involves sending promotional messages or advertisements to a group of people via email. It is used to build relationships with potential customers, keep current customers informed and updated on company news or offers, and to encourage customer loyalty and repeat business.

Empathy Maps are a visual tool used by Product Managers to understand the needs, behaviors, and emotions of their target users. They help PMs to develop a deeper understanding of their users and create products that meet their needs.

End-User Era refers to the prevailing business strategy of designing and developing products with the final end-user in mind. It is a departure from the traditional inward-looking approach of creating products based on internal company goals and objectives.

Engineering backlog is a list of technical tasks that software development teams need to complete during a product's development cycle.

Enterprise Architecture Planning (EAP) is a process used by organizations to align their business goals with their technology infrastructure. It involves designing the organization's overall IT strategy and roadmap for technology investments.

Enterprise Architecture Roadmap is a strategic plan that outlines the technology infrastructure and processes required to achieve an organization's goals.

Enterprise Feedback Management (EFM) is the systematic approach to capturing, managing, and using feedback data across an organization's entire customer journey to make informed decisions and continuous improvements.

Enterprise Transformation is the process of changing an organization's entire business model or strategy to achieve specific goals or objectives.

Epics are large, high-level user stories that capture a big, overarching business objective. They are typically too big to be completed in a single sprint and are broken down into smaller user stories or tasks.

Event marketing is a promotional strategy that involves creating a themed display, exhibit, or presentation to promote a product, service, cause, or organization. It is a way to engage with potential customers in a face-to-face setting and create a memorable experience that can lead to increased brand awareness and sales.

Experiments in Product Management refer to the process of testing and validating hypotheses about product features, user behavior, and market fit through controlled tests and data analysis.

eXtreme Programming (XP) is a software development methodology that aims to improve software quality and responsiveness to changing customer requirements through frequent release cycles, continuous testing, and customer involvement.