The Jobs-to-be-done Framework is a product development approach that focuses on the needs and motivations of customers. It is a method that helps product managers and designers to understand the reasons why customers buy and use products. The framework is based on the idea that customers "hire" products to do a job, and that understanding the job that customers are trying to accomplish is the key to creating successful products.
The Jobs-to-be-done Framework involves identifying the job that customers are trying to accomplish and then designing products that help them to do that job better. The framework is based on the following steps:
The Jobs-to-be-done Framework is important because it helps product managers and designers to create products that meet the needs of customers. By understanding the job that customers are trying to accomplish, product managers can design products that are more effective and more appealing to customers. This can lead to increased customer satisfaction, increased sales, and increased profits for the company.
One example of the Jobs-to-be-done Framework in action is the development of the iPod by Apple. Apple understood that customers were trying to accomplish the job of listening to music on the go, and they designed the iPod to help customers do that job better. Another example is the development of the Swiffer by Procter & Gamble. P&G understood that customers were trying to accomplish the job of cleaning floors quickly and easily, and they designed the Swiffer to help customers do that job better.