What is Key Results?

Key Results are specific, measurable, and time-bound metrics that help product managers and teams track progress towards achieving their objectives. They are a critical component of the OKR (Objectives and Key Results) framework, which is a popular goal-setting methodology used by many organizations.

Why are Key Results important?

Key Results are important because they provide a clear and objective way to measure progress towards achieving objectives. Without Key Results, it can be difficult to determine whether or not you are making progress towards your goals. Key Results help teams stay focused and aligned on what they need to achieve, and they provide a way to track progress over time.

How do you create Key Results?

Creating Key Results requires careful thought and planning. Here are some steps to follow:

1. Start with your objectives: Before you can create Key Results, you need to have clear objectives in place. Your objectives should be specific, measurable, and time-bound.
2. Identify metrics: Once you have your objectives, you need to identify the metrics that will help you measure progress towards those objectives. These metrics should be specific, measurable, and time-bound.
3. Set targets: For each metric, you need to set a target that you want to achieve. This target should be challenging but achievable.
4. Assign ownership: Each Key Result should have a clear owner who is responsible for tracking progress and ensuring that the target is achieved.
5. Track progress: Finally, you need to track progress towards your Key Results on a regular basis. This will help you identify any issues or roadblocks that are preventing you from achieving your objectives.

Examples of Key Results

Here are some examples of Key Results:

• Increase website traffic by 25% in the next quarter
• Reduce customer churn rate by 10% in the next six months
• Launch three new products in the next year
• Improve customer satisfaction score by 15% in the next quarter

These Key Results are specific, measurable, and time-bound, and they help teams track progress towards achieving their objectives.

Conclusion

Key Results are a critical component of the OKR framework, and they provide a clear and objective way to measure progress towards achieving objectives. By following the steps outlined above, product managers and teams can create Key Results that are specific, measurable, and time-bound, and that help them stay focused and aligned on what they need to achieve.