The Product Mindset

From in-depth case studies to practical tips and best practices, our articles and blog posts cover a wide range of topics related to product management. Whether you're just starting out in your career or an experienced product leader, you'll find valuable content that can help you succeed.
Product Leadership

The Art of Product Leadership: Navigating Startups to Success

4 minutes read
Learn more about the crucial position that product leadership plays in companies. Find out how to succeed in the market, promote growth, and stimulate innovation. Discover the role that leadership and excellent product management play in creating a competitive advantage within the thriving startup environment.
Product Management Mastery

The essential guide to measuring and analyzing Product Management performance: Key metrics and KPIs to track

3 minutes read
Learn about the important metrics and KPIs that may be used to measure and enhance the effectiveness of product management. Gain knowledge about optimizing the success of products and data-driven decision-making.
Product Management Mastery

Discover, Iterate, Succeed: 7 persuasive factors for implementing Continuous Discovery

3 minutes read
Continuous discovery supports agile product management and fosters innovation by utilising user research and generating data-driven decisions. Find out how this iterative methodology can help you identify market possibilities and create winning product strategies.
Product Management Mastery

Unveiling the power of Impact Mapping: 5 Ways to Optimize Your Product's Impact

3 minutes read
Find out how Impact Mapping can help you improve your product. Discover five efficient ways to use impact maps to accelerate product development, increase customer value, and promote product success. Utilise agile approaches' capacity for collaboration and project prioritization to produce effective roadmaps.
Product Management Mastery

Top 10 Mistakes Product Managers Make and How to Avoid Them

7 minutes read
Think you've got what it takes to be a top-notch Product Manager? Think again! Check out our latest blog on the top 10 mistakes PMs make and how to avoid them. Spoiler alert: it involves not setting your product on fire (looking at you, Samsung).
Continuous Discovery

8 effective Strategies for Customer Retention

5 minutes read
In this article, we discuss eight effective strategies that businesses can implement to retain their customers. Personalizing the customer experience, providing excellent customer service, defining, checking, and validating Customer Expectations, and gathering feedback are a few of the strategies. Companies can increase customer satisfaction and loyalty by implementing these strategies, which will result in increased revenue and growth.
Planning and Prioritization

Prioritization Matrix - Now Available In Prodeasy!

3 minutes read
Prioritization matrix is an effective tool for project management, task prioritization, and decision-making. Setting priorities, properly allocating resources, and increasing overall productivity are all aided by evaluating and ranking activities or projects based on predetermined criteria. Discover how to use a prioritization matrix to make wise choices and make the most of your time and resources.
Planning and Prioritization

5 Popular Prioritization Frameworks For Product Managers

4 minutes read
A key component of achieving business goals is prioritizing product features and development projects. This article discusses five popular prioritization frameworks, including Cost of Delay, MoSCoW, RICE, Kano, and Product Tree Framework, and how they can be used by product managers to make informed decisions based on business, customer, and stakeholder needs.
Product Leadership

Cultivating a Culture of Innovation: Key Factors to foster continuous improvement

3 minutes read
A culture of innovation drives the organization's productivity, creativity, and competitiveness. Does your organization encourage an innovation culture? In this article, we will explore some of the key factors that contribute to a culture that supports innovation, and provide some tips and best practices for creating such a culture in your organization.
Product Management Mastery

What makes Product Vision a critical step in achieving business goals?

4 minutes read
The product vision serves as a roadmap for the product team to work towards. It defines the product’s purpose and direction; without it, the product development process can easily veer off course. The product vision helps the team understand the "why" behind the product and serves as a guiding principle for all future decisions. This article will explore why having a clear product vision is crucial for success and how to create a compelling product vision that resonates with your team and customers.